Facts about Fitbit Incorporation: Fitbit incorporation is run by Erik Fiedman and James Park in San Francesco. This company deals in personal fitness products like activity trackers etc. These wearable devices are aimed to measure personal data like number of steps walked, quality of sleep and quality of steps etc. This company was established in 2007. This company offers its products to the people at international level. This company is providing valuable products which account for the movement of a person by calculating the number of calories burned, distance travelled, steps climbed along with the duration and intensity of the activities (Mari Carman, Nancy Tam, 2013). Fitbit Company has won various awards for its products. This company …show more content…
This pedometer can be connected to a smartphone or a tab to download and visualize data. It is more flexible as compared to Fitbit and it examines running of the user by showing distance covered along with duration and intensity. Now the question is that what are the reasons that Fitbit shines in the market while others are not despite their competitive products? The answer towards this question is that Fitbit is associated with more technological enhancements as compared to its competitors. And this is the main reason for the success of Fitbit Company. Its pedometer offers more accurate calculation of the steps to its users and this s why they are attached to Fitbit Company and are using its pedometer on a large scale. This Fitbit is particularly offering a modern analytics, alliance with partners and a social network to its users. This social network is permitting the users to contrast, motivate and compete each other. These efforts of Fitbit Company are giving a shine to Fitbit in the market as compared to its …show more content…
This premium offer includes a digital trainer who create user specific plans for their fitness, easy to read reports about sleep, activity and food and the capability to transfer data (Mari Carman, Nancy Tam, 2013). Due to the last quality, many users are tempted to give a try to this premium subscription and as a result a quantified market of the users can be developed. The ability to transfer data is the feature that the competitors of Fitbit are unable to offer. So the main principles due to which Fitbit is more successful in the market as compared to the others are social network, alliance with partners and modern analytics. So in order to sell this premium subscription, Fitbit is depending on its principle that is modern analysis of data. This preium subscription offers the users to convert their Fitbit Data into final