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Focus Personal Training Institute Mission Statement

520 Words3 Pages

Mission statement is a written declaration of an organization’s core purpose. There are two types of mission statement, customer-oriented and product-oriented missions. Customer-oriented missions define organization’s purpose in terms of meeting customer needs or providing solutions for them. Product-oriented missions focus on what products or services to serve rather than what solutions to provide for customers (Jurevicius, 2013). The mission statement of Focus Personal Training Institute is to educate and develop personal trainers who demonstrate technical proficiency, integrity and professionalism (FOCUS PERSONAL TRAINING INSITITUE[FPTI], n.d.). It is customer-oriented mission statement. I will analyze whether its website, http://www.focustrainerinstitute.edu/about/mission , reflects the mission statement or not. The website reflects its mission statement because FPTI provides certificate courses of Personal Training Master Course, Advanced Concepts in Master Training, Personal Training Theory and Application and Nutritional Coaching for the Fitness Professional. In addition, it provides exam preparation courses for ACE Certification Prep Course and NASM Certification Prep Course. Its provisions are to educate and develop personal trainers. …show more content…

The exclusive curriculum is taught by faculty of elite personal trainers, clinicians and coaches who are committed to technical, ethical and service-oriented excellence. The faculty has years of experience, industry connections and provides advanced degrees and certifications. The instructors of FPTI are superbly qualified to make the students exceptional trainers and are passionate about health, fitness and personal training. It reflects its technical proficiency provided for the

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