The food truck industry’s annual revenue is about $960 million (IBIS World, 2017) and is skyrocketing, “growing at an annual 7.9 percent over the past five years” (Food Truckr, LLC, 2017) and is continuing to grow. Plus, the average revenue that is generated per food truck is roughly $291,000 with an average spending order around $12.40 (Myrick, 2015). Sam’s Fresh and Fit Food Truck has a superior outlook on projected sales for starting out in two different categories. The first one is of course in the food truck market with a great revenue stream in the industry. Plus, there is room for the company to come in and quickly, or at least try to gain market share. The second industry is the fresh prepared health food market, and this is expected to continue to grow quickly, already have seen 4% increase in 2017 (A.T. Kearney, Inc., 2013). …show more content…
said their diet could be healthier. In addition, 28% of shoppers want minimal processing and 25% said they want a shorter list of ingredients” (Duff & Phelps LLC, 2016). The IFIC’s Annual Food & Health Survey has also reported 36% of consumers worry about the chemicals in their foods, and in fact foods that were labeled with a health attribute and let customers know what was really in their the food they were consuming had a 13% boost in sales than the flat sales in stores were seeing (Duff & Phelps LLC, 2016). Sam’s Fresh and Fit Food Truck has taken advantage of this and this is why the company has labeled the food truck with all kinds of health benefits and the food that is provided. Sam’s Fresh and Fit Food Truck does also have another advantage in their niche of providing healthy meals within this