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Foot Locke Swot Analysis Essay

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SWOT Analysis Strengthens Foot Locker’s strengths include its experienced and strong senior management team and its brand image. One of many important investments for a company today is their human capital. In the annual report of 2008, Matthew Serra discusses that having a strong team can help a company like Foot Locker to achieve corporate goals and objectives in a timely fashion. The second element that falls under strengths is its strong brand images. Over the past years, Foot Locker's brand has become one of the most popular names in its apparel and footwear industry. The company has already utilized this strength by leverage its strong brand, unlike its competitor Finish Line. The company has many subsidiary companies where consumers can purchase products. Foot Locker will continue to leverage this strong brand as it expands both internationally and domestically (Annual Report, 2013). Foot Locker stock price is $53.86 which is higher than its competitor Finish Line that has $23.35 (Yahoo Finance).With this in mind the company offers the latest athletic -inspired performance …show more content…

First, is a strong reliance on mall traffic to drive sale and the second is low inventory turn relative to its past average. Foot Locker’s low inventory turnover. A high inventory turnover means less cash tied up in inventory, and more available for other investment opportunities. A low turnover means the opposite. Because the company has a low turnover it is not efficiently using its investment capital. But, Foot Locker is currently implementing strategies to eliminate this weakness, according by Lauren B. Peters, CFO (Q3 Transcript, 2014). These lifestyle centers tend to attract the more affluent shoppers who accommodate Foot Locker, Inc.’s premium brands. The other things that hiders Foot Locker is that limited working hours such as Mon- Sat 10 am - 7pm, Sun 11am- 4pm, and whenever the mall open in mall locations (Foot Locker,

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