Many changes have occurred in the world of football since its origins, in the second half of the XIX century in England. From a “sport for kids” it has become an investment for adults, a business that is worth billions of euros. Football is no more just a sport or a passion, it has become a commodity, a good to invest in, a tool to make money with. This paper will deal with the growing phenomenon of commodification of football all over the world, and in particular in Europe, that is the place where football is born as well as the current dominant continent in this field. This is due to both the history of football in Europe intersecting to the advanced economy of the region (compared for example to Latin America, probably the second continent