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Ford A Good Commercial

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Many major companies that have paid millions of dollars for advertisements/commercials fail miserable. For example, the latest ad scandal that blew up the internet on October 8th, 2017 was Dove and it was a disaster. Dove looked really bad, thus every major news company had something to say about them. Saying that the ad was “offensive and racist”, but unlike Dove, do you know who has a successful and effective commercial? Ford does. A specific Ford commercial seems dull at first in my opinion but it is actually effective and a perfect example of showing modern engineering and technology, stylish cars, by demonstrating a short clip of their technology, for example, a clip of self-parking cars and automatic route destination system. Their vehicles …show more content…

In this advertisement of Ford that came out late January of 2017, people can see a perfect example of a successful and effective ad. The ad shows everything new in modern engineering and technology by not saying anything and letting the viewers see the features it has, for example, the self-park assist. This ad caught my attention, as a mechanical engineer major I see this ad and I see greatness in the making. We can observe that they are indeed “going forward”, which is their slogan, Ford is keeping up with their vehicles, including them with top of the market tech, equipment that people pay triple the price for in other car companies; like for example, Mercedes Benz and Audi. These new technologies include self-parking cars and something only automotive people would know is, the F-150 has a new transmission that is upgraded from six to ten speeds, which is remarkably better for gas efficiency. In the commercial, they show their all new Ford Fusion which is super high tech, the Fusion is almost like a Tesla car. It drives almost by itself by modern technology using sensors to detect cars that are near it and keeps its distance, it slows down when cars are stopping ahead, and it also detects the white lines on the road, the lines the lots of drivers have a hard time staying between in. These sensors itself makes peoples’ life easier, better, and

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For me, that one commercial took place in 2008 during Super Bowl 42 (XLII) by athletic brand Under Armour that introduced its shoe brand. The commercial was powerful and wanted to have people buy their shoes. The commercial included known athletes Ray Lewis, Vernon Davis, Bob Sanders and many others football players and athletes. Under Armour used logos and pathos to reach out to athletes of all ages so they could train better in their shoes.

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Unlike the advertisements where they force the puppy-eyes on the audience, Nissan shows the ugly truth of our everyday lives. Throughout the Nissan Leaf: Gas Powered Everything ad, it displayed all the technologies in-use having to be gas-powered and the people were just using them on a daily basis. Every time one of the appliances were used, there would be CO2 coming out of the exhaustion pipe as if it were a car.

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One is the 2013 Super Bowl Budweiser commercial. In this commercial it shows a emotional, and touching relationship between a horse and the trainer. These ads are similar because they don't focus on the product but showing a story instead. Their ads makes a good impression on the viewer, which imprints the product in the consumers minds.

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Or the companies may make the commercial weird, so that there is no forgetting it. By making the commercial more memorable, that can make people use or buy that certain companies' products. One of the commercials was on during the Superbowl, was the Tide commercial. In this commercial, they used well known people such as Jeffrey Tambor and Rob Gronkowski. The company Tide, used these people to "sell" their product to the audience.

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SUMMARY: Business reporter, Drew Harwell in the article, We Drove Cars That Can Drive Themselves — and Cost Only $20,000, published on April 5th, 2016 addresses the issue of driverless cars in the 21st century and explains the reasons why we should not rely on these relatively new cars. Harwell supports his claim first by framing his argument, through the use of evidence. He explains in detail what these cars actually are, for example, he cites an experiment he conducted driving these types of cars and provided information regarding price, miles per gallon, technology, and efficiency of each of the cars tested. Second by, appealing to the reader’s emotions.

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The ad uses the woman as a tool to persuade consumers to embrace its new car just like the man in its poster

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In the commercial, the Ridgeline is shown going over rough terrain, hauling farm equipment, storing items in the bed of the truck and the ability to transform its truck bed into a speaker system. Within these specific examples, it is very easy for the consumer to see the different variations the Ridgeline has to offer. They are able to use simple logic to determine the Ridgeline is a very tough, dependable truck that can handle multiple kinds of terrain. The consumer can see the truck-bed capacity and how hard working the truck is when hauling many sheep as well as the innovative in-bed storage trunk. The audience can also use logic in determining that the main new feature is a truck bed that can transform into an all-out speaker.

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Humor used in the commercial includes background music, the comment made against Ford trucks, Twinkies, and raining frogs. After, the truck drives out of the debris the commercial starts to play Barry Manilow’s “Looks like we made it”. The song added into the commercial portrays a positive vibe despite seeing what the man and dog lived through when passing by the natural disasters and extraterrestrial remains. Near the end of the commercial when the protagonist meets up with the other guys, the comment made is an insult to those who buy Ford trucks and to the Ford Company. By saying, “Dave didn’t drive the longest lasting most dependable truck on the road.

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Through the use of still life images and narration, Chrysler appeals to the viewers emotions and ethics. This commercial conveys the message that Dodge Ram trucks are the best and most dependable vehicles within our society through the use of ethos and pathos, due to the fact that farmers are associated with them. The first image that appears on the screen as the commercial begins to commemorate is the name, Paul Harvey. Although one does not see Harvey, but rather hears his voice in the background, allows the viewer to really focus in on the message being

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In this ad, Maddie – the young girls dog – is not only a reliable friend to the girl but she is a protector for her. The ad starts by using a foreshadow effect showing us parts of Maddie and girls life when they are grown up. As the ad continues, it back tracks to the younger life of the girl and Maddie so we can get a glimpse of what the two have been through together. As the commercial rewinds to their earlier life, we get a sight of many first things the girl came across in life while having Maddie by her side. One of these can be the young girl learning how to drive in her family car.

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The Audi R8 Big Game Commercial, "Commander" talks about an old man who is thinking about his time as an astronaut. He misses it and he just stares at a wall and doesn’t talk to anybody. His son comes with his Audi R8 and he gives the car keys to his dad to drive it. He becomes happy and excited and it makes him relive his time as an astronaut. The commercials purpose was to promote the Audi R8 car.

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Many people still do this now but not as much as when the commercial was aired. The thought of this commercial was very ingenious. They used something that people say all the time when using cell phones.

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Like previously stated, the marketing aspect of a business almost all of the time determines the success of a business. There are always going to be mighty success stories in marketing that catch peoples’ eyes, but the awful failures are always the ones that are remembered for years to come. In 1997, Miller Lite started a new advertising campaign titled “Dick” that was an absolute failure. They were trying to respond to some of Budweiser’s new advertisements that had taken off as a huge success. The ads did not appeal to the public and therefore was deemed a failure and Miller felt the consequences of this.

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Their 2017 ad is an example of that. In the ad Neistat serves as the narrator. Through out the video he gives an inspirational talk about how creative people don’t need fancy equipment—all they need are ideas, courage, and a phone. The ad was an electronic field production.

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The use of Logos, Pathos, and Ethos makes advertisements by Ford for their brand of F-150 trucks effectiveness because the three uses target all the viewers senses at the same time and wants makes them think about and want to buy the truck. Ford uses todays issues to sell their trucks to consumers, one being the most prominent: global warming. Ford focuses on their vehicles fuel economy to to help sell their trucks to the consumer. They are

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