Ford Mustang Mustang is an American car and a product of the Ford Motor Company. The history of the Ford Motor Company dates back to 1965 when it was started as a family business (O’Connor 2014). Ever since, the Ford Company has experienced remarkable growth in terms o f product base, geographical market and asset portfolio. The Mustang car is indisputably the product that has made the Ford Motor Company the great company that it is today. First, the Mustang takes the credit for the role it played in inspiring designs such as Ford Capri and Toyota Celica. Secondly, the Mustang car had transformed the American driving culture in a great way. In addition, the Mustang car has introduced a great quality to the driving culture while presenting the Americans with a product that comfort and value for money spent. …show more content…
The quality of the car products that the company makes has gained international taste not only in the larger American continent but also in European and Asian markets. The quality, comfort and pricing have been the drivers for both the local and global demand of the Ford’s products. To ensure market expansion and sustained demand, the Ford Company has invested its revenues to improve its operating margins while having strong growth in sales (O’Connor 2014). In addition, the company invests in systems to ensure it achieves greater geographic presence and profitability. Though owned by the Ford Family by the virtue of share proportion, the Ford Company has an Executive chairman who oversees its day to day activities. At the same time, the executive chairman ensures that strategic measures are in place to ensure that the company’s short and long term goals are