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Ford Mustang Research Paper

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The Ford Mustang when it first came out was known as the “working man’s Thunderbird” which was a luxury car back then. The reason they called it the reason the working mans Thunderbird is because it was cheaper to buy and affordable for almost anyone at the time. The first time the mustang came out it sold over 22,000 cars right away and in the first 22 months they outsold anycar at the time with over 1 million cars. Back then they all thought the cars would never be valuable because so many of them were made.In the beginning when Lee Lacocca tried to bring up the idea Henry Ford said “They don’t need another flop so they don't lose even more money. The mustang ended up being the most valuable car made by the mustang and made them the most money.In the early years, Ford spent time developing the performance side of …show more content…

The reason they called it a mustang was because of a fighter plane that was overseas. the Mustang was the first of a type of vehicle that came to be known as a Pony car. That same day, the new car also debuted in Ford showrooms across America and almost 22,000 Mustangs were immediately snapped up by buyers. They started out in detroit the Motor city it was a secret project and it was supposed to take the world by storm. Ford Motor Company started selling the Mustangs in April of 1964. The first year the Ford Mustang came out the options were a convertible or a coupe and in 65-73 you cou get them with a fastback.The mustang was built to be a family car and a muscle car. The Mustang started in Detroit where the Ford plant was located. Lee Lacocca was the head of the project. Together with his team, they had to present it to Henry Ford in order to get approval. In the early years, Ford was developing the performance side of the mustang so that it would be popular for a long

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