Forever Florida Marketing Analysis Forever Florida was founded in 1990 by William and Margaret Broussard as a tribute to their son, who lost his life at age 29 from Hodgkin’s disease at age 19, he fought this disease but after being damaged from chemotherapy he needed heart transplant surgery and after died from an infection, Allen was a conservationist and friend of Florida, forever. Forever Florida has planted over two thousand trees to help return some of the preserve back to a more natural state. Forever Florida remains a safe and beautiful habitat full of rare and endangered birds, animals, and plants. Target Market for Forever Florida would be minorities for the Ziplines they feature Target Market for Forever Florida would be anyone over 50 inches for the …show more content…
Forever Florida will prosper if they provide internet access at their facilities it will bring them a long way lots of minorities use wifi today and it would be a great idea to maybe recreate Forever Florida decoration wise and put some more color into it. SWOT Analysis Strengths: Knowledgeable and friendly staff. They are knowledgeable on everything anyone ask are trained to train others and stand by them in their zipline adventures. You feel the sense of going green and the nature preserves Clear vision of what Forever Florida is about to preserve and protect the fragile eco-systems of Florida’s native wilderness, to provide a permanent protective habitat for wildlife, to maintain the historical ranching operation, and to educate the public about the importance of conservation and the preservation of our unique ranching heritage Great way to incorporate activities for families or a one