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Frederick W Smith Paper

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Abstract
Frederick W. Smith wanted to form a company that could accommodate time sensitive shipments such as emergency medicine, electronics, auto parts, and computer supplies. His vision was to establish a unique delivery service that was fast and dependable (Fedexcom, 2016). This paper will discuss how Frederick Smith came up with the unique selling proposition for Federal Express. It will explain how he create a marketing strategy that would make his vision stand out beyond the competition. How he launched a company a few years after his Yale experience with 14 airplanes from the Memphis International Airport. With the help of the federal governments air cargo deregulations, the company soon became the leading carrier for high priority …show more content…

Smith, wrote an economics paper on how to make an overnight delivery service more effective. Although the idea on paper did not receive the warmest academic support, Federal Express became a reality in 1973 with 389 employees and 14 jets delivering 186 packages to 25 U.S. cities. (Fedexcom, 2016). A few years later, the federal government deregulated air cargo igniting Fred Smith’s vision to create the company’s unique selling point of guaranteeing the delivery of any customer’s package in a timely manner.
Today FedEx Express delivers shipments to every United State street address and services more than 220 countries. The company’s global network provides time-sensitive, air-ground express service through 375 airports worldwide (Fedexcom, 2016). Federal Express bought seven Boeing 727. These airplanes were large enough to carry 40,000 pounds of freight. Federal Express grew from a domestic U.S. service company to a global service company in less than ten years. In a 24-hour time span, the company’s fleet travels nearly 500,00 miles, logging 2.5 million miles each day. The company vision to connect people and possibilities overnight became a reality. To enhance the confidence of the customer and push the company further out front, Fred Smith introduced a money back guarantee on timely deliveries (Fedexcom,

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