Populations have spiked at an alarming rate since, the twentieth century to the present. An estimated, 1.65 billion people in were alive in 1900 to over 7.4 billion in the present day. To handle this much population growth the world population needed to become more efficient in everything it did, especially in urban, industrialized areas where competition for resources is commonplace. The answer to increase efficiency was the combustion engine to move goods, people, and services. New fuel sources such as, petroleum, natural gas, hybrid technology, and electric technology were used to increase efficiency throughout the United States. With use of these fuel sources going up since the beginning twentieth century, dependency on all fuel sources …show more content…
John D. Rockefeller, an oil tycoon and philanthropist, would produce Kerosene by refining crude oil. A byproduct of this process was a highly volatile, yellow tinted liquid every kerosene plant disposed of, usually into a body of water. This yellow tinted liquid was gasoline, and it saturated almost every major river in the United States to the point where some would catch on fire. John D. Rockefeller had the foresight to keep the gasoline and store this “useless byproduct,” because of its volatile properties. This happened just before the increase in popularity of the automobile, and Rockefeller used his advantage. Everyone had been throwing this fuel source away, but John D. Rockefeller had the foresight to save it and he capitalized on its marketability making a useless byproduct of the kerosene industry, into a multi-trillion dollar business in today’s …show more content…
For example when British Petroleum(BP) spilled between 130 and 180 million gallons of oil in the Gulf of Mexico. This was very problematic for many reasons, because a major component of the economy revolves around the gulf and its inhabitance. People are marketed come to enjoy the perfectly clear waters and exotic wildlife and the residence in the gulf rely on those people to come to entertain them. There's also a proponent of many of the fisheries are based in the Gulf and link the United States and other Latin American countries in the Gulf of Mexico to the world fishing industry. In Florida alone in 2015 tourists spent 89.1 billion dollars. So when news struck of a filthy, putrid oil spill happened in the Gulf, the economy that relied on the natural resources the Gulf provided were hindered greatly. This is where the crisis management narrative was used to help reduce negative public opinion. After all in a matter of months BP lost as much as 55% of its shareholder's stock after the spill. BP started a marking campaign trying to absolve the negative tension they had created. In one of the commercials they had the CEO Bob Dudley profess a heartfelt apology to the population affected in the Gulf with the promise of strong action to clean up the pollution with little monetary hindrance to the general population. These crisis management, marketing tactics are not