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GLAXO Video Summary

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For the professional sector I believe this video serves as somewhat of a warning and wakeup call that the federal government is watching, and for the public sector I believe it now shows them what the pharmaceutical companies have been doing with their interests, and these interests are not for the best interest of good public health. As far as marketing strategy to continue regarding this video
I would have to say that this video was not about marketing a certain product, but only to beware that you question when and why your physician might be putting you on a certain medication, and make sure that the physician has your best interest in mind. (GLAXO video, n.d.)
The good part of Video #3 is that it enlightens the public how certain physicians can be influenced on patient prescription writing from pharmaceutical representatives. The bad part of the video is that it shows the manipulation techniques pharmaceutical companies use to entice physicians to write prescriptions for their drugs. The ugly part of this video is the fact that there are probably so many cases where the physician writes out a prescription to the …show more content…

Competition is good for business because it places emphasis on product or service offerings and keeps it alive. While reviewing all the different videos I have found out that the reason pharmaceutical companies are making the money that they do is because they will do whatever it takes to make that bottom line dollar, even if it means to cause detriment to a patient’s health. This horrifies me, and I am so glad that the federal government is finally stepping in and acknowledging and stopping kickbacks, the over pricing of medication, and place more emphasis on consumer protection. There is still a long way to go but this is a good start. (Fortenberry, J. L.,

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