Communities: gamasutra.com: Gamasutra is a website dedicated to the video game professionals that covers the entire scope of the gaming industry, including everything from game design to marketing. This site includes articles that go over new practices for game marketing, forums in which to bounce ideas off of industry professionals, job openings, and many other useful resources. The professionals on this site are very open to all kinds of communication and readily available to lend a hand with any information they can give. This can be a priceless resource as it made by and for gaming industry professionals, it could allow me to network and make better contacts, get professional advice on getting into the industry or on a projects I may …show more content…
This website covers everything from game design to marketing. This website is a great resource for networking and also a great place to find metrics on the gaming industry. Being able to find out what kind of games and sales are currently trending, what has worked in the past, both of these can be quite useful.
Scholarly/Professional Resources:
Transmedia Marketing: From Film and TV to Games and Digital Media: Written by Anne Zeiser who is a critically-acclaimed producer and media strategist, this book contains a powerful ideas such as: successful entertainment projects must blend storytelling and marketing across multiple platforms. It also includes clear guidance and real-world examples of how to shape a project so audiences will love it. This is an important resources as it highlights how marketing must work with the creative talents behind the creation of the marketed media to become more effective at selling their product.
Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap: This book is based off of the history of video games, covering successes and failures, creating a foundation on which to learn from the ideas of the past and work toward creating new and innovative approaches to video game marketing.