• Political and Legal
According to gambling in a changeover of American values, it deals with an ideology hedonistic consumerism (McMillen, 1996). US government employ themselves in regulations that develop the gambling industry, in order to improve operator’s performance. The marketing strategies need to relate with governments in order to keep good cooperation relationships with them. For some local communities, gambling represents fundamental principles in export-based activities. For example, directly or indirectly engaging local taxes from casino, and impact by casino based spending. Moreover, the sector of national responsibilities related with the import of tax income and re-exportation of the totally passive externalities (Felsenstein,
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Because government gets tax and revenue from the industry, but they also need in charge of responsibility for the passive impacts. On the active, it can develop the economy, decrease unemployment, get tax revenues, and attract a number of tourists. Governments need to focus on gambling industry to support and develop strongly because of the strategic economy and the industry’s tax of revenue (Atanasova, 2009). For example, in US like Las Vegas, there are a lot of casinos planned to redevelop the visitors and convention facilities as well as to build up infrastructures and tourism competence (Dunstan, …show more content…
Every guest should enjoy this high-energy casino that they will have luxury experience like a movie star. There is flashing lights and go-go dancers move into upbeat music, Planet Hollywood casino is the symbol of excitement and glamour (Caesars License Company, LLC., 2016).
Planet Hollywood Resort & Casino offers 2,496 guestrooms and luxury suites fit for the celebrity A-List, each featuring an actual piece of movie memorabilia from a famous Hollywood film (Caesars License Company, LLC., 2016). Guests could enjoy differently modern style rooms on their holiday.
The Mezzanine is a pre-function space weeping views of entire casino floor. It just is one of the meeting facilities in Planet Hollywood. The Mezzanine got “Award of Excellence” of Corporate & Incentive Travel magazine that means it offer outstanding Las Vegas meeting rooms. There is 88,000 square feet of flexible meeting space afforded as well as can serve groups of up to 4,400 (Caesars License Company, LLC.,