ipl-logo

Gamestop Executive Summary

957 Words4 Pages

GameStop is a leading retailer in the video gaming industry. Founded in June of 2000, GameStop offers customers the most popular and in-demand games, gaming consoles, and accessories. In addition to the newest models and software, GameStop offers store credit and cash for used game trade-ins, where they then upsell in store to customers. This business model has carried GameStop through the years, and sets it apart from its competitors. With over 7,000 locations, GameStop’s services are available to many people across North America. As a young adult who often turns to video gaming for entertainment, I felt that I have adequate resources to identify consumer behavior problems within this corporation, and come up with solutions.
The Problem
Over …show more content…

These decreases were partially offset by an increase in sales of collectibles because of the company's diversification efforts. GameStop attributes the decline in new software sales on the transition to Xbox One and PS4. Digital game sales continue to make up a growing portion of the video game market. A new console, complete with day-one digital releases, is a perfect situation for consumers around the world to change their buying habits. This practice will continue and grow as more and more software and hardware companies offer digital downloads via their consoles with internet connectivity, effectively cutting out the intermediary.
“GameStop relies heavily on a limited number of suppliers for its merchandise purchases. In FY2017, it procured most of its merchandise from 10 top primary suppliers, Sony, Microsoft, Nintendo, Electronic Arts and Activision accounted for 24%, 14%, 10%, 7%, and 6% respectively“ (Market Line, p. 12). These suppliers, all produce their own consoles with space for downloadable content, effectively diminishing GameStop’s role within the retail market.
Data Collection
A survey with 12 respondents who play video games revealed that:
- 25% identified GameStop as a seller they purchase games from regularly
- 83% said that they most regularly purchase games from online sources
- 33% have made purchases from GameStop in the past year
- 16% have never made a purchase from

Show More
Related
1977 Words | 8 Pages

Gamestop was very popular from 2003-2010 until Playstation came up with a new idea called “Digital Download”. This allows the gamers to purchase the video game ahead of time and you receive it the moment it comes out. You don’t have to wait at all, that's the great thing. Also, you don’t have

Read More
227 Words | 1 Pages

Target Corporation (TGT) is an international general merchandise and grocery retailer founded in Minneapolis, Minnesota that works to ensure that the customer is provided with the opportunity to purchase a wide variety of goods such as household products, electronics, pharmacy, personal care products, grocery goods, clothing apparel, and sporting goods in order to achieve customer satisfaction at a discounted price in order to remain competitive within the industry. The primary goal for Target is to overcome their various competitors within the industry in order to generate profit through continuous innovation and delivering outstanding value at each Target location in order to be the preferred shopping destination amongst the customer. In

Read More
1399 Words | 6 Pages

Strategic Goals In the video game and console market, GameStop is facing an ever-changing industry that is moving away from the standard brick-and-mortar retail store model to a digital download sales model. For GameStop to stay competitive in this new market, we have identified 2 strategic goals that follow GameStop’s mission statement and will keep them relevant in the gaming market. GameStop’s mission statement is: “Our GameStop, EB Games and Electronic Boutique retail locations set us apart in the industry. Everything that we offer our customers-from our expansive selection of new products, to our knowledgeable associates and our value-added pre-owned products is geared to deliver customer satisfaction.

Read More
1477 Words | 6 Pages

A multi-million dollar lawsuit was filed in Alabama against the makers and marketers of Grand Theft Auto, claiming that months of playing the game led a teenager to go on a rampage and kill three men, two of them police officers, according to CBS news. It seems like today the media is determined to box everyone who plays video games into psychotic criminals. But the truth is, that despite the negative one-sided picture the media tries to paint in regards to video games, there are also proven benefits. Will Wright claims in his article “Dream Machines” that video games have positive effect on players. Wright uses powerful vocabulary, examples, and his knowledge of video games to persuade his audience that games have many positive effects on players.

Read More
1315 Words | 6 Pages

GameStop is an American video game retailer. It operates primarily in the buying and selling of video game, gaming consoles and sometimes in electronics. The company sells both new and previously used video game hardware; physical and digital video games, pre-owned and value video game products; personal computer (PC) entertainment software in various genres, such as role-playing games (RPG’s), simulators, adventure and many more; digital merchandises, including PlayStation Plus and Xbox Live subscriptions; video game accessories, such as controllers, gaming headsets, and other add-ons for use with gaming hardware and software; strategy guides, magazines, and gaming-related posters and toys. The company is headquartered in Texas and different

Read More
623 Words | 3 Pages

Quite frankly most American citizens are lazy. There is many factors that contribute to the unfortunate laziness of many American’s. Many of these factors have just come about within the last decade. For instance, one reason many American citizens tend to be lazy is because of the increase of popularity in video games and television. Another reason many American’s are couch potatoes is because they spend many hours working inside an office building.

Read More
1368 Words | 6 Pages

PESTLE analysis : Is a shortcut of six words which is political , Economic , Social , Technological , Legal and Environmental .Usually this concept used in marketing .Also it used as a tool by organization to track the environment they are operating in or are planning to new project or service .Moreover it used to assess the four external factors with regard to the situation of the organization's business ,and how it will effect in the business over long term. Political factors: This factor looks at how government regulations and legal issues affect a business's chance to be profitable and successful.

Read More
1200 Words | 5 Pages

Activision Blizzard is a leading video game developing and publishing company. Its games operate on gaming consoles, mobile devices and PCs and are sold through retail channels or digital downloads. 1.1.1/ History of the company Activision Blizzard was created in July 2008 from the merger of Activision and Vivendi Games (parent company of Blizzard). Activision (currently named “Activision Publishing”) was initially founded in 1979 by two former employees of Atari, David Crane and Alan Miller, and became the world’s first third-party developer and distributor of video games for gaming consoles.

Read More
1576 Words | 7 Pages

(Brake, 1980) In our topic, those people who work hard are culture. Gamers who play video games as daily routine are subculture. “Gamers” is an worldwide issue which worth to discuss.

Read More
1520 Words | 7 Pages

The company’s choices for products, promotion, price, and place all reflect its mission statement as well as its aims, target audience, and objectives. Their strategy and ways for expanding intellectual property in different sectors are ethical and seem effective, due to increasing in recognition of Ubisoft as game company that entertains and enriches the life of its gamers. This success should assist the company within the game development, cinema and television market and ensure that the business mix is sustainable in the future and will provide educational

Read More
792 Words | 4 Pages

This can be used as marketing tools, and access to evidence of customer production costs have doubled in recent years with the introduction of the next generation of gaming devices. Other opportunities the organization is used as gaming devices in households over the next few years; you will notice the organization growth opportunities for the longest time of rewards. The new consoles will normally last for six or seven years and will pay for software sales during that period .Will override the consumer demand that technology and the next generation of games will hit the market. The challenge for smaller companies like Alphabet game to become in the market for potential advantages and longer period.

Read More
983 Words | 4 Pages

What a great fun that I feel when I win a difficult video game, it is really exciting. It took me a very long period to forget the massage on the screen (GAME OVER ).But with the time I realized that Playing violent video games is no more likely to be damaging to young children’s behavior than those considered harmless, so that I choose some researches that can deal with case . More and more kids are playing video and computer games — especially ultra-violent ones that are top sellers. Research shows that children are also spending increasing amounts of time playing them: an average of 13 hours per week for boys and five hours for girls.

Read More
1049 Words | 5 Pages

1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.

Read More
1350 Words | 6 Pages

Various games are activities that have been around since the beginning of time has evolved into a technology based forum for all ages called video games. These types of games have become an extremely popular activity and are a big part of a lot of people’s everyday lives. Instead of looking at video games as a leisurely hobby that one plays in their spare time, it is now looked as a positive benefit for people to play. Playing video games are beneficial, according to some studies they can develop cognitive skills, create social connections, and stimulate creativity.

Read More
1031 Words | 5 Pages

In our time, technology has become one of our essential things in life; specifically video games. Video games are electronic system used to run games. They involve human interaction specially teenagers. Many researches have been done on the effects of video games showing that there is positive and negative impacts. As we know not all video games contain violent contents, but most of them are violent and mentally dangerous.

Read More

More about Gamestop Executive Summary

Related Topics

Open Document