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Gary Vatrchuk Biography

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In my review of someone who has established himself or herself as a master in the new media journalism industry is Gary Vaynerchuk. On his website Gary Vaynerchuk informs his readers that he has been an entrepreneur longer then any of his closet family and friends can remember. He started at the age of eight squeezing lemons and managing seven lemonade stands across his neighborhood in Edison NJ (New York Times Best Selling Author). Vaynerchuk made his major business turn in the spring of 2009 when he had is brother launched their media company VaynerMedia. VaynerMedia specializes in helping Fortune 500 companies find their social voices online and build their digital brands through focusing on micro content and finding creative ways to tell …show more content…

He looked for ways to advertise the wine sold in his stores. His idea of looking at how wine is sold was to create a video taste testing blog called “Wine Library TV”. After preparing and outlining the goals of the new video blog it launched successfully on February 21st of 2006. In the early episodes of the video blog Vaynerchuk wanted to provide his customers added value on how they purchase wine (Vaynerchuk, G. …show more content…

In the beginning of his wine company he looked at many different ideas and concepts to increase his brand awareness and overall revenue. This creative strategy builds on his ability to be reactionary. In his New York Times best seller “Crush It!” Vaynerchuk tells his readers “Be reactionary. React to what the market wants.” Through his reactions he realized “the market wants one-on-one real time engagement” (Vaynerchuk 2009). His ability to look to the future of business and his timing in the industry has powered creative breakthroughs for his business online. He takes great pride in his ability to have great timing. In Crush It!” he tells his readers it was easy to see the business future and that is the main reasons he jumped headfirst into wine and then into new media (Vaynerchuk 2009). That ability to jump headfirst into new adventures, Vaynerchuk has created around his online brand a sense of urgency and enthusiasm for everything from wine to the New York

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