Ever since energy drinks were introduced to the market, they were intended to optimize health and sports performance. They replace energy, water, and electrolytes lost during extreme activity while improving hydration. The energy beverages industry targets people who need an energy boost. The popularity of energy drinks has risen due to everyone’s busy schedule and more complicated lifestyles. Marketing strategies such as sponsoring public events or celebrity endorsements are very appealing to the consumer. According to Garima Malik and Abhinav Guptha, the authors of the article, “Impact of Celebrity Endorsements and Brand Mascots on Consuming Behavior,” using a celebrity or brand mascot endorsements provide a higher degree of appeal, attention, …show more content…
He is seen being energetic at the start of a race by consuming Gatorade energy chews; the package, which is depicted at the center of his body, which is in the middle of the page, gives him a burst of energy at the start of the race. Furthermore, Gatorade draws the audience’s attention because it is the perfect spot to grab their attention. The green and yellow colors they used in the ad are the colors of the Jamaican flag. The slogan used in the ad, “TOP OFF BEFORE TAKE OFF,” tells the audience that Gatorade energy chews gives people the energy to do their tasks just like the power it gives Bolt to run his race. Also, the sparkle grabs the attention of the audience because it looks like jet engines and shows us how energetic a person will be using Gatorade energy chews. The phrase used at the bottom of the ad tells us that if people consume Gatorade products, they will give them a strong start to their day-to–day …show more content…
Understanding how the colors works in this ad is somewhat obvious. The three colors used are yellow, green, and black, and they are all colors associated with the Jamaican flag, as well as Gatorade. Bolt is seen as a shadow in black with the colors of the Gatorade product highlighted. In this regard, people using content marketing need to understand the basics of color theory because if they make poor color choices, their content will be ignored or misunderstood. Color is extremely effective in online advertising and publishing. It is one of the most immediate forms of communication and can be used to improve the way ads and articles are perceived. Malik and Guptha contend, “It is observed that the popularity of any mascot not only is based on the response they [sic] obtain but also depends on the fact that they [sic] have a higher recall value” (137). After showing the ad to Cathy, who is my co-worker, she said that the sparkling colors grabbed her attention because her favourite colors are yellow and green. She told me that she would then buy the energy chews after work. Colors used in this Gatorade ad draw the audience’s attention to this product because they stir emotion, they suggest the flag of Bolt’s home country, and they have a huge impact on brand