Everyday athletes around the world are striving to get better. Doing everything in their power to be more effective than the next guy. Athletes day in and day out put in hours of hard work to obtain the skill set needed to take their game to the next level. Not only do they put in the physical effort but they also incorporate nutritional diets that complements their hard work. But to this day there is not a single food or drink out in the market available for the public that maximizes every aspect of a persons output. This is where the supplement Gatorade ultra power comes into play. Gatorade ultra power is a drink which incorporates every supplement in the market into one company drink. This drink has been proven with secret research to …show more content…
This was shown last year in the NBA finals through the professional athlete Stephen Curry. Stephen Curry was drinking Gatorade ultra power in the weeks leading up to the event. His results proved that that Gatorade ultra power does in fact make an athlete perform at high levels. Even in times of high stress and at great stakes it does not prove to fail. Stephen proved victorious over the reining champion Lebron James, the athlete well known around the world. The same athlete who was having cramping issues during the finals. Which is another aspect Gatorade ultra power has mastered, making it impossible to obtain the urgency to cramp up during high physical activity. Gatorade ultra has gotten immense exposure in the past months due to its endorsers Stephen Curry and Micheal James. These two well recognized athletes around the world have made the drink a common household name. These endorsers have been seen all around the media holding the drink around at their public life. Also they have been more importantly drinking the drink during their game time performances. Which is the prime time of when the drink receives the most amount of exposure. Gatorade choose Stephen Curry for a numerable amount of reasons. Stephen Curry has a huge following on many different …show more content…
It is now just three weeks after its release, that it is a globally recognized drink. A drink now known to take athlete's performance level to the next level. Stephen Curry used Twitter and Instagram primarily to reach its target audience. The main audience Stephen Curry reached out was athletes in the age group of 10-40. This is the main age group where young athletes have big beg genome and where older professional athletes strive. Instagram was very helpful in promoting Gatorade ultra power because Instagram is very easy and functional and can be very interactive. Users can tag their friends in just seconds and use hashtags to promote how they feel about the product at any moment they choose to. With Stephen Curry getting 300 thousand likes it is giving an innumerable amount of exposure, exposure needed to get the name out into the public. Twitter was another vital aspect that contributed to the great exposure gained by Gatorade ultra power. With Stephen Curry's 3 million followers on Twitter it is a profound way to promote the product that has contributed to his great success. His tweets are not banal instead they are very engaging and worthwhile to look at. One tactic Stephen used was he incorporated other big athletes into his tweets. He tweeted at Lebron, talking about how if he drank