Facts and Trends Collect the facts and identify trends/findings in each area Geek Squad is a technology service company with helping people set and fix system and many complex technology problem. In general, people who attain higher level of education can solve more competitive problems. “Between 1999 and 2009, the proportion of adults aged 25 to 64 with tertiary education in Canada increased from 39% to 50%.” (Education Indicators in Canada, 2015) http://www.statcan.gc.ca/pub/81-599-x/81-599-x2012008-eng.htm Population in Canada who have higher education level have been increased recently, but only a small portion of them had a diploma or degree in science, technology and engineering(18.6%). “In 2011, 2,196,200 adults had a postsecondary …show more content…
Foreign immigrants to Canada may have a difficult time reading and understanding instructions if neither English or French are their primary …show more content…
The top retailers in the electronics and appliance stores market included: 1. Best Buy (40.2%); 2. Apple (4.7%); BCE (3.7%) 4. GameStop (3.6%). (Statistics Canada, 2013) (https://www.ic.gc.ca/eic/site/oca-bc.nsf/vwapj/CTU-2013_Q2_Canadas_Changing_Retail_Market-eng.pdf/%24file/CTU-2013_Q2_Canadas_Changing_Retail_Market-eng.pdf) As discount stores such as Walmart and PC makers such as Dell began to compete with Best Buy, new services such as in-home installation were needed to create value for customers. Now, just as change in competition created an opportunity for Geek Squad, it is also leading to another level of competition as Staples has introduced EasyTech services and Office Depot has introduced Tech Depot services. The economic situation for electronics continues to improve as prices decline and demand increases. (McGraw Hill, 2017)