ipl-logo

United Kingdom Advertising Campaigns: Keep Mrs. Dawson Busy

837 Words4 Pages

When it comes to sexual health there are significant gender inequalities, according to Irish Family Planning Association (IFPA) more women contract STIs (Sexually Transmitted Infections) from men than vice versa, therefore the risk is much higher for woman (IFPA, HIV/AIDS & Sexual and Reproductive Health and Rights). Women are also at risk of RTIs (Reproductive Transmitted Infections). Sexuality is a social construct by those dominant in society. The dominant group in most societies is heterosexual men. Women are often seen as passive and submissive when it comes to sex. Therefore women might feel they lack control when it comes to practising safer sex. Through the research for this project the evidence shows that gender inequality puts …show more content…

This campaign would encourage women to get regular STI health checks and to take control over contraception methods by empowering them to have the confidence to insist on condom use with male sexual partners. The use of condoms has often been unpopular, at one point RTÉ refused to have condom advertisements. In the United Kingdom advertising campaigns such as “Keep Mrs. Dawson Busy” deal with condom use in an uncomfortable way, the advert is set in a condom factory making it seem very clinical, and unappealing, the main person in the ad is Mrs. Dawson, a married, middle aged woman who works in the factory (Mrs. Dawson, 1991). This advert also talks about AIDs increasing condom use but it is ineffective in its methods of selling the product. From an advertising point of view it was difficult to advertise condoms as Dyer argued, “Advertisings function is to create desires that previously did not exist” (Dyer, …show more content…

Shockingly all the young people said they would be more concerned about pregnancy. Despite the fact that certain STDs caused by viruses cannot be cured. If left untreated some STIs can leave the carrier infertile and may even be life threatening, although medication for HIV allows for a long life, if untreated it can lead to AIDs. In an article for The Independent, journalist Niamh Horan, on reviewing the tv show Pixie’s Sex Clinic, argues that Ireland is set to face a sexual crisis, comparing it to the financial crisis Ireland faced after the Celtic Tiger. The television doctor known as Pixie points out that in Ireland people became more liberated sexually in a short space of time compared to the United Kingdom. Like the financial crisis Ireland eventually had to deal with the consequences (Horan,

Show More
Related
88 Words | 1 Pages

In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

Read More
1229 Words | 5 Pages

Advertisement has been a way to sell products for a long time, but it may not always come off as the best way to promote a product. Companies will do some of the most outrageous things to their advertisements just to make their product shine. In the documentary Killing Us Softly 4, Jean Kilbourne, she talks more about advertising and the negative impact it has on society and the negative messages it sends people. In the documentary, Kilbourne shows how advertising distorts the image of a women. They highlight horrible situations to make their advertisement pop.

Read More
1890 Words | 8 Pages

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

Read More
104 Words | 1 Pages

The visual image of a family together with significant daring fonts on the advert swiftly draws the attention of the reader, thereby exposing what the advert is all about-family health. Accordingly, word choice used in the advert shows that Doctor Express is a resolve to common family health concerns like influenza, cold, cough, fever and other common diseases. Sense of urgency is fabricated by the use of exclamation marks in the headings: “Flu shots available!’’ and “keep the whole family healthy!’’. Moreover, urgency implies that the reader could possibly lose the opportunity to keep the family healthy providing that one does not act

Read More
187 Words | 1 Pages

Nowadays, not only in the advertisement industry, but everything has sexy appealing and everywhere. For example, on television, the internet, magazines and poster. In the article, “ master of Desire: The Culture of American Advertising” Jack Solomon agreed, “ Sex never fails as attention-getter, and in a particularly competitive, and expensive era for American marketing, advertisers like to bet on sure thing” (172). The aspect of advertising can be anything and there are no limits.

Read More
320 Words | 2 Pages

The Candie's Foundation is a non-profit organization that strives to prevent teen pregnancy. The Carly Rae Jepsen advertisement focuses on how teen pregnancy can change the life plans of teenage girls. The advertisement uses rhetorical appeals in order to convey The Candie’s Foundation message. The advertisement uses logos, ethos, and pathos as support for the main argument.

Read More
967 Words | 4 Pages

Notions such as “sex sells” are not necessary true, for the observers recognize the damaging images in which women are portrayed. Advertisements that depict possessive and violent men toward women are should not be selling. For example, “no”does not mean “convince me”, when taken otherwise may lead to sexual abuse. Despite that both genders can be objectified, it is women who are more at risk due to the already established idea that women are more vulnerable.

Read More
196 Words | 1 Pages

In our campaign “Party Hard, Play Safe,” we will be using a loss frame approach. With our “Party Hard, Play Safe,” campaign is focusing on unplanned pregnancy, using the fear appeal will in turn make the subject stick with young adults. Unplanned pregnancy does not only affect you, but the people around you. Using loss frame approach will stick with the target audience, letting them know that with these actions you have hard consequences. Putting condoms in areas where a lot of our target audience will be such as nightclubs, and in the bathrooms of restaurants, by doing this can result in unplanned pregnancies.

Read More
780 Words | 4 Pages

While creating my rhetorical analysis paper I used all of my typical writing processes. I began this assignment by selecting a commercial that I thought would be the most appealing in the superbowl. After selecting my commercial I did some research at the library using EBSCOhost. I then created an outline on what my paper would be about and pieced all of its parts together. In the future I will try to recieve help earlier on because at first I struggled to understand what the purpose of the paper was.

Read More
1431 Words | 6 Pages

Can advertisements really cause violence in people’s lives? Jean Kilbourne’s “Two ways a Woman Can Get Hurt: Advertising and Violence” talks about how advertising and violence against women can cause women to be seen as objects. The author discusses how pornography has developed and is now part of social media, which glorifies its violence that permeates society encourages men to act towards women without respect. Kilbourne uses logical and emotional appeals as well as ethical arguments to effectively convince readers to ignore specific advertising techniques. Jean Kilbourne author has spent most of her professional life teaching and lecturing about the world of advertising.

Read More
1144 Words | 5 Pages

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Read More
1385 Words | 6 Pages

Meanwhile, men are encouraged to express their sexuality and therefore serve as the actors in society. Furthermore, rape culture is reinforced through the media’s images of sexual objectification. As seen on a Duncan Quin

Read More
1804 Words | 8 Pages

To initiate, the implementation of gender equality laws will help conclude unequal treatment towards women and create opportunities for women to refuse unsafe work and treatments. Also, without the right to make individual choices for body, women 's prosperity, well-being, and potential in society are restricted and gender inequality is therefore perpetuated. According to the academic article, Sexual Health’s Women’s Rights, “120 million girls worldwide have experienced forced intercourse” (Ngcuka) activities against their own individual soul. Many women are suffering from forced physical and sexual violence because of the limited laws and regulations that allow women to refuse unsafe treatments and practices. According to reports, the “ 32

Read More
1586 Words | 7 Pages

“Advertising contributes to people’s attitudes about gender, sex, and violence,” states Jean Kilbourne in her article, Two Ways a Woman Can Get Hurt With advertising agencies standing by the notion that “Sex Sells” it isn’t uncommon to find sex tied into a number of advertisements seen everywhere on a daily basis. “Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women …” (Kilbourne, 271). The objectification of women in our society is more prevalent than many would like to believe. Women being portrayed as passive, easy, innocent, needy, submissive and dependent beings create an understanding that women are less human than men.

Read More
1282 Words | 6 Pages

Gender Inequality Gender inequality is a characteristic of social structure according to which different social groups (in this case men and women) have certain differences resulting in unequal opportunities. Gender inequality is associated with social construction of masculinity and femininity as oppositional categories with unequal social value (Ferree, 1999). One of the main problems in gender theory is the problem of dominance. Together with race and class gender is a hierarchical structure that could to provide both opportunities and oppression (Ferree, 1999). Gender inequality can exist in different forms, depending on culture, region, religion and other factors.

Read More

More about United Kingdom Advertising Campaigns: Keep Mrs. Dawson Busy

Related Topics

Open Document