I was studying about gender portrayal in advertisements and was shocked with what I was reading. Just when I was about to turn to the next page, my little sister walks into the room.
“Amjad look at me, Don’t I look exactly like this woman on this magazine. I look perfect” She had red matte lipstick on with dripping wet eyeliner and highlighter below her lips and her cheeks. That wasn’t it, she was wearing a jumpsuit with D&G written on it with a marker (I have no idea where she got this jumpsuit from). I was devastated, utterly devastated. I was just reading about gender portrayal in advertisements and here I am witnessing my own little sister being affected because of that. I took the magazine from her and saw the the supposedly “perfect” woman wearing a jumpsuit sitting on the sofa with hideous makeup with a caption “Nothing but Perfect”.
Although I wanted to tell her everything about portrayal of women in magazines, advertisements, how it affects our behaviour. I believe she is somewhat too little to understand that. At first I was speechless, however it is no surprise that my sister along with millions of other kids are constantly trying to achieve the “perfect” look. D&G are known for creating advertisements with objectification of the woman’s
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However “it is never too late to be what you might have been” as mentioned by Eliot. What we want to be is the change, before it is too late. We must act now and educate our children, our siblings about what kind of images they are exposed to, if the agencies won’t take any actions, then it is primarily up to us. We can’t let those advertisements, those images, those revised pictures ruin our close ones. Act with whatever you can. Every little act counts because “little things make big things happen” as said by John