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Gender Stereotypes In The 1970s

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In the 1970s, publicity revolved around emotionally connecting with men and making them feel powerful, superior, and capable of making purchasing decisions because they were stronger individuals than women, through clear statements and establishments of superiority in advertisements. In the 70s, it was also common to live in a community where the atmosphere was, for the most part, in favor of men, meaning there was definitely discrimination towards the female gender. Whether this was the case in the office or at home, it seemed to certainly be the common trend to use the inabilities of a woman as a way of highlighting the superiority and the strengths of a man. This was heavily reflected in advertisement, as they would treat stereotypes surrounding
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