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Gender Stereotypes In The Disney Princess Movies

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RESEARCH QUESTION: The advertising for the Disney Princess line way of attracting little kids is by creating a character that kids identify themselves with that character and so this then makes them more likely to buy the products. Disney’s princess franchise has been recognized as a huge contributor to children's media and that also has contributed to this new “girlhood” that is explained as gender and consumption of related products.
This study examines nine of the Disney Princess movies starting with the earlier princess movies and progressing to the present movie. These include; Snow White (1937), Cinderella (1950), Sleeping Beauty (1959), Little Mermaid (1989), Beauty and the Beast (1991), Aladdin (1992), Pocahontas (1995), Mulan (1998), The Princess and the Frog (2009). The different time eras each movie was produced allows someone to investigate the changes that have occurred in the Disney Princess line over time. …show more content…

The first one looked at the gender of the character and predicted that there gender role performance would be different. The second hypothesis was that the princes would out perform the princesses in the number of rescues. The third hypothesis looked at the changes to the princesses characters and stories over

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In the excerpts from both James Poniewozik's "The Princess Paradox" and Peggy Orenstein's "Cinderella and Princess Culture", the authors address the growing market of princess products and how big ticket companies are using this knowledge to turn a profit. Both authors are highly respected journalists who have been published in the New York Times multiple times. Each has done their own intensive research on the media's use of princesses and their culture to make money. While both authors address how corporations are finding profit in "princess culture", Poniewozik focuses on how movie studios found princess stories to bring money in from young audiences, while Orenstein appears more concerned with how Disney branded princesses.

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Comparative Critique The topic of gender equality, culture and environmental effects on girls and young women has brought up the discussion of princess culture - dressing up, waiting for prince charming, the importance of beauty. Both “The Princess Paradox” and “Cinderella and Princess Culture” examine how companies such as Disney are responsible for girls falling into princess culture and influencing them. However, there are distinct parallels between Orenstein and Poniewozik on how they perceive the effects of cinematic influence. Orenstein insinuates that Disney’s princess culture bears a negative impact on the mental health of young girls whereas, Poniewozik disputes that princess culture is a gateway to female empowerment.

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Cinderella Stereotypes If you have read the Grimm version of Cinderella, you may have noticed that there are a couple of stereotypes in it. According to Dictionary.com, a stereotype is, "a simplified and standardized conception or image invested with special meaning and held in common by members of a group". For example, in the Grimm version book of Cinderella, it says, "'No, Cinderella, thou hast no clothes and thou canst not dance; thou wouldst only be laughed at.'

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As one of the most influential entertainment producers, Disney dominates the global market for ages attracting the countless audience around the world. However, Disney’s most famous “‘princess’ fairy tale stories” (Barker, 2010, p. 492) are criticized for racism and sexism. In 2007, Disney confirmed production of the film, The Princess and the Frog, featuring the first African-American Disney princess, Tiana. For Disney this film was the response to the accusation of racism and sexism represented in its animation. Also, it was filled with African American parents’ anticipation and excitement who longed for a non-stereotypical black woman on the screen (Breaux, 2010, p. 399).

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Thus, the hostility towards zoot suits continued and the anti-zooter sentiment was expressed stronger in 1943. One of the most notable forms of cultural propaganda during the war was the Warner Brothers, Disney cartoons. A YouTube video broadcasts the cartoon episode: “Spirit of ‘43” (1943) which displays the associations that the media created of the zoot suits. In this episode, Donald Duck, depicted in a sailor uniform, contemplates what to do with his paycheck. An elderly patriotic duck dressed in a kilt and with a Scottish brogue encourages him to save the money to support the war.

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Nobody really knows why cartoons were introduced. While some argue that cartoons were created in order to keep the audience amused before a movie, some say that they were used to poke jibes towards politicians and governments. Mostly they were used for adult entertainment. Then people realized that children were more drawn to it than the adults. So they began making cartoons exclusively for children and struck gold in it.

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In Disney’s first animated Disney film, first released in 1938, we first meet the character of Snow White. Snow White’s appearance, throughout the entire franchise, is having a very pale, almost white complexion, (Hart, 2022) large, wide eyes, rosy cheeks, a high-pitched, innocent tone to her voice, and a small body frame. (Matyas, 2010) Throughout the film, Snow White’s nature is presented as weak and naïve, in which her storyline is driven by these traits as she foolishly falls into the jealous Evil Queen’s trap. (Krishna, 2022)

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In the story "Cinderella", Cinderella is a young girl who is abused and treated as a servant by her evil step-mother. This story can be analyzed from a feminist perspective. The story portrays the women using common negative stereotypes. For example, Cinderella's evil stepmother is widowed, old, ugly, and mean. She represents the stereotypes that women are cruel and jealous.

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Evidently, Disney Princess films create a negative impact on young American girls, but there are some people who will argue and believe that they do not. Instead, they think that these films only teaches young American girls to become respectful characters. Yes, it is possible that Disney Princesses can be used as examples for young girls to learn that a person with good moral is respectful. For instance, in Tangled, Rapunzel did not argue back when she was getting yelled at by her mother for wanting to go outside (Tangled, 2010). This instructs young girls that they must respect their elders, and not argue back because that is disrespectful.

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1. Introduction Everyone has their childhood dreams. Wanted to be a princess when growing up, just like Snow White, is probably a common wish among the little girls. Due to the advancement of technology, although this classic animation film was originally released at the end of 1937 by Disney , we can still search for it through the Internet or other channels.

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The Change of Sexism in Disney Movies Disney has created many incredibly beautiful films over the years from Snow White in 1937 to The Little Mermaid in 1989 to Mulan 1998 all the way to Frozen in 2013. All these wonderfully made movies that have given many girls of all age’s dreams, aspirations and determination. But there was always something twisted in the Disney movies made back then compared to now. The main character women were portrayed as a weak, damsels in distress, always needed saving and were never were heroes.

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Similarly, Disney’s Cinderella presents a cruel and ambitious stepmother who attempts to arrange marriages for her ugly, foolish, and somewhat comical daughters. In the film, we see their miserable attempt to sing opera, (supposedly in order to appear more feminine) as the mother proudly oversees. In one of the last scenes, she desperately urges them to make the glass slipper fit, and while she doesn’t downright tell them to cut off their toes or heels as in the original (Grimm 119), the comic scene in itself seems to have a subtle layer of tragedy. While these examples prove that female ugliness in fairy tales and their adaptations corresponds to wickedness, and the latter is equivalent to ill-temper, the question of female independence still

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Aladdin is a classical Walt Disney production that was released in 1992 and is based off the Middle Eastern folktale, Arabian Nights. The movie’s protagonist, Aladdin, is an orphaned young man that has learned to fend for himself and with his monkey, Abu, in the city of Agrabah. Despite the them terrorizing the market to get food, Aladdin is a compassionate fellow who donates his bread to starving children he comes across. I enjoyed watching Aladdin again, for the millionth time. It was my favourite disney classic when I was a child and it was great to be reminded of the fascinating tale.

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1. Introduction One of the first literatures which children come across is fairy tales. Parents, elder siblings, baby sitters or nursery teachers tell or read fairy tale stories to children or children watch fairy tales on television. Certain nursery and primary schools provide children with the opportunity to even engage in fairy tale plays themselves.

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‘The image of an ideal woman’: Gender stereotypical portrayal of Disney princess movie Kyoko Tsuji University of Tokyo Abstract Gender stereotypical portrayal in Disney princess movies is often researched in several papers. However, there is only a few papers regarding Snow White and the Seven Dwarfs (1937). The story of this film is that Snow White, a pretty princess, is sheltered by the seven dwarfs from her nasty stepmother.

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