The main goal for General Dynamics as a company is to improve their business in each area. (General Dynamics, 2018) The company needs to use more funding in order to improve their competitive advantages against their competition. According to their mission and vision statement a major goal for the company is to promote innovation and continuous improvement. (General Dynamics, 2018) The objective of this goal is to make sure that the company is constantly moving forward. They also want their products to be unique unlike any other items on the market. Being innovative directly relates to making sure that the company is improving. Another goal for General Dynamics would be to improve their Gulfstream business. This is a major part of their success rate as an company, …show more content…
Their goal should be to produce at the highest level in every department. Instead of relying on Gulfstream or the relationship with the U.S. government, the company needs to be more balanced in their approach. Having a steady amount of business in each department will allow the company to compete in on a more regular basis. (MbaSkool, n.d.)The company should strive to build their client base outside of just a select few. Offering products that can be purchased and used by the general public will greatly advance their market reach. They can also look to improve their business by building relationships with other countries outside of the U.S. (Virginia Community Colleges, n.d.) These goals should be the top priority of the company in order to succeed. Putting these goals together to build a strategy is the first step for General Dynamics to improve their strategic planning model. Another primary goal for General Dynamics is to maximize the returns on shareholders equity. (Bach, 2015) A prominent part of the funding General Dynamics receives comes from their public shareholders within the