“Your Single-Source Marketing Partner, delivering you Georgetown & Horry Counties most active shopping audience through our diverse platforms of Print, Online, Mobile and Social Media” (Cioni). The Georgetown Times, also known as the South Strand News, is the center of marketing that happens along the coast. This company is a part of a larger company called the Evening Post Industries. This company is based out of Charleston, SC. The Georgetown Times office is located in downtown Georgetown, SC. Originating in 1798, the Georgetown Times is the oldest newspaper in South Carolina! This company is a profit business. The Georgetown Times sets goals for their employees. Every month, they send out a number and expect their teams to get that amount …show more content…
The main newspaper is labeled “The Georgetown Times” newspaper, but around seven years ago, the company changed their website name to The “Southstrandnews.com”. Originally, my father, Chris Carroll, is the one who created the first website for the Georgetown Times. When I spoke to him about the company changing the name of the website, he told me he thought it was a good but also bad idea. Chris said, “It was great that the company wants a fresh start, but it worried me at the time that the readers would not continue to visit the site under the new name” (C. Carroll). Because the new website grew very quickly, the Georgetown Times had the bright idea to add another newspaper that ran on Thursdays. Guess what that newspaper was named… The South Strand News! Now because of these changes, this is why this company is known as both the Georgetown Times and the South Strand News. The South Strand News website has grown tremendously since this change. Although many people prefer to use the “Southstrandnews.com” website to get the news, there are still a large audience of readers who would rather get the printed product. Both of these places are places my mother …show more content…
They do however have a little competition. Another newspaper along the coast is called “The Sun News”. Both of these papers run in Horry County. The Georgetown Times, however, is the main newspaper that runs in Georgetown County. To deal with this competition, the Georgetown Times stays on top of the rates and focuses on the local news. The Sun News combines local and national news. This means they focus on larger advertisers. This is beneficial to the Georgetown Times because many locals choose to run with them since it is a more local