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Summary Of Thomas L Friedman's World Is Flat

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Global market is rapidly growing these days, with strong effect of globalization has affecting all industry to expand their business in global market. Every large company wants to grow further so they go global to increase their worldwide presence. But going global is easy to say than to be done. Thomas L Friedman has made readers feel the world has become extremely global but the fact is it has been exaggerated it is still not so globalized what we feel. This is why Pankaj Ghemat criticized the author Thomas L Friedman for his book “World is Flat”.
Friedman mentions that entry to different market or access to different market has been removed by the help of technology but globalization is not about distance it also covers the Cultural, Administration, …show more content…

In 1995, with 700 stores the United States, Starbucks began exploring foreign opportunities. Its first target market was Japan. Starbucks followed the strategy of Franchising in U.S. Starbucks initially decided to license its format in Japan but later on it has to Joint venture with a local retailer, Sazaby Inc. Each company held a 50% stake in the venture, Starbucks Coffee of Japan. The CAGE distance framework helps an organization for the selction of a country to enter to expand its market. The cultural, administrative, geographical, economic distance plays a important criteria for the success of business in global market. The company realized that a pure licensing agreement would not give it the control and follow the success formula of Starbucks originally since Japanese has a habit of smoking and Starbucks followed no smoking policy and to make sure the Japanese operations replicated in the “Starbucks experience” in North America, Starbucks transferred some employees to the Japanese operation. By the end of 2007 Starbucks had over 700 stores in Japan and planned to continue opening them at a brisk …show more content…

It goal was to gain tighter control over the expansion strategy in Thailand. By the end of 2007 the company had 103 stores in Thailand.
Globalization is not distance between two nation its more than that, it covers various other aspects too the cultural factor of Japan made Starbucks to leave its success mantra of Franchising to Joint Venture so that it can establish its roots well in Japan.
The exaggerated information shared by Freidman on Globalization seems to have great impact on the mind of an individual, Ghemawat mentioned in the TED Talk through his recent surveys. People of France think that their country have 24% immigration rate where as the actual figure is just 8%, and an American citizens interviewed about the what percentage of their federal budget went for foreign aid the mode of the survey was 30% but the actual figure is just

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Do you ever wonder find yourself wondering how we lived in a world without the internet, smartphones, and televisions? This new world of technology that we live in today is do to the globalization “super story”, which enables us to put things in ways we, individually, can comprehend. Thomas Friedman, an American journalist and three time Pulitzer Prize winner, suggest in his article “Globalization: The Super Story”, that the world has shifted from the international Cold War system to the new international system of Globalization. In other words, the world has adapted to a system of integration rather than divide. Overall, I perceived the article to be terrifying convincing, yet, upon further review I discovered to issues and lack of empathy from Friedman 's point of view.

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Milton Friedman revolutionized free market thinking. He believed in a free market as the best solution for the stability of an economy. Basing his theories on Adam Smith’s “invisible hand”, Friedman further developed Smith’s theory. In short, Friedman’s Neoliberalism can be described through one of his quotes on the social responsibility of business, “There is one and only one social responsibility of business — to use its resources and engage in activities designed to increase its profits, so long as it stays within the rules of the game” (Cooney, 2012). Friedman’s belief of the market’s perfection is based on the assumption that no actor would agree to a transaction if they did not find it fitting for themselves (Friedman, 1975).

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(Collins, 2015) But then continues with some points that seem more valid to me, "The general complaint about globalization is that it has made the rich richer while making the non-rich poorer"(Collins, 2015) and "Globalization is deindustrializing America as we continue to outsource both manufacturing blue collar and white collar jobs. "(Collins, 2015) Because we are in a whirlwind of globalization we loosing jobs ourselves.

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Globalization is a massive thing that affects every person on the planet in one way or another. This source raises the argument that globalization is a disease that harms people in more ways then it helps and needs to be stopped before it wipes out the human race. This raises a good point is some ways because globalization does harm humans in many way such as losing jobs due to outsourcing and the people who get the outsourced jobs are put into horrible working conditions and underpaid without benefits. But it also helps in some ways with trade and communication strengthening the relations of countries. I do agree with the source that globalization harms many people but not quite to the extent that the author goes to, I think that

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Political • Growing demand and supply shortage has increased world coffee prices. • Favorable advantage to accessing raw material through supplier relationships. • Fair-trade practices include its Coffee and Farmers Equity (C.A.F.E.) program among other fair trade policies and agreements. • Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation. Economic • High industry sensitivity to the macroeconomic factors affecting disposable income, a main industry driver.

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Globalization in Ecuador The definition of Globalization according to “Business dictionary” means: The worldwide movement toward economic, financial, trade, and communications integration. Globalization implies the opening of local and nationalistic perspectives to a broader outlook of an interconnected and interdependent world with free transfer of capital, goods, and services across national frontiers. However, it does not include unhindered movement of labor and, as suggested by some economists, may hurt smaller or fragile economies if applied indiscriminately.” “Investopedia” define Globalization as “the tendency of investment funds and businesses to move beyond domestic and national markets to other markets around the globe, thereby

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#9-8 The reason for this different style of expansion outside the U.S has a very good reason. First off, when expanding into countries such as China, you have to play by their communist bureaucratic polices. This means that the only way in which Starbucks was able to set up shop in china was if they partnered with local firms. In European countries, this strategy of using licensees was helpful in both marketing and gaining a better reputation.

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It is the long-term self-interest of Starbucks. Conclusion In conclusion, Starbucks only concern and goal is to generate profit. Thus, to achieve their goal, Starbucks is selfishly putting the small coffee retailers out of business to gain more profit and disregarding the effect that it could cause to the various stakeholders.

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Starbucks was founded in 1971. They have 18.850 stores in more than 40 countries which makes them the first coffee specialty retailer in the world. They operate most of their stores having only 50 franchises (as of 2017) as to keep strict control over quality. The success of Starbucks is based on their unique value proposition. They offer customer the finest coffee produced by themselves, with strong commitment on creating a global social impact, served in stores that promote a welcoming and warmth sphere where everyone can feel “like home”.

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Although the first Starbucks opened in 1971 it wasn 't until the 1990s that the company became the iconic coffee symbol of America. Starbucks ' popularity exploded along side a changing generation of young Americans who were on the move and connected to the world-wide-web, while yearning for bigger and better, no matter the cost. This generation quickly became known as the "_Starbucks Generation_" and now, a decade later; it 's spilling over into a thriving China. Starbucks entered China in 1999 and has now made it their number one target for growth.� Why and how did Starbucks venture into the orient? Let 's begin by taking a look at their global/entry strategy along with decision factors.

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Review the material in Chapter 7 in the FlatWorldKnowledge text. Then, go to the discussion forum for Unit 3 and engage in a dialogue with your classmates by answering the following questions: Why do you think a society would address liability for civil wrongs separately from criminal wrongs? Should a wrongdoer be potentially liable both for, civil wrongs as well as for criminal wrongs related to the same wrongdoing? • A civil wrong would be addressed separately from the crime wrong because crime involves society commendation and should be punished by the state while civil wrong is doing something wrong against a person thus resulting in compensation for the wronged person. However, wrong doers can liable for both civil and criminal wrong

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STARBUCKS SINGAPORE 1.0 INTRODUCTION Originated in United States (US), Starbucks selected Singapore as the third international market to expand its business in 1996. It offers all-embracing products of coffee, handcrafted beverages, light food, merchandise and consumer products as well as an exclusive Starbucks experience to the customers. Starbucks Singapore prides itself on the 100th store expansion in 2014 (Priscilla, 2014). The company is staying ahead in the Singapore coffee chain industry, yet it is facing numerous emerging challenges in the global competitive environment.

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4.0 Implementation 4.1 Broader perspective Globalization is affected by various factors that drive towards its existence and formation in the society and a set of these macroeconomic factors. As per this analysis we can get an overview of the current economy of the country that helps the researcher to make relevant suggestions and recommendations that can benefit the economy as well as society to make them believe and trust that the globalization enhances their behaviour and life style. PEST Analysis: Source: Visual.ly website PEST Analysis of Saudi Arabia Political environment Giddens and Griffiths (2006, p. 59) states that mainly there are three reasons why politics has become one of the main drivers of globalization.

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Globalization is the method by which business, corporations, individuals start to operate on an international scale. Globalization has empowered monetary advancement, social and political impact. Though globalization is advantageous to the individuals who have worldwide systems while others are barred. The counter globalization development surveys the importance of globalization.

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Then I will state the links between globalization and some of the other lectures that we have covered this year, I chose this lecture because it’s one of the most important parts of any business environment worldwide, globalization has also introduced many developments such as internationalization, liberalization etc. Topic Discussion: Globalization has opened the doors between all businesses and countries worldwide, it has created connections without boundaries and a global exchange of information, cultures etc. It has widely increased the flow of money exchange and foreign investments in countries, and created an involvement between different people in many political, social and economical activities. Changing world politics, technological

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