The Renaissance Center in Detroit, Michigan, is General Motor's, world headquarters. Also known as GM or GMC, they are currently the sixth largest car manufacturer in the world based on annual sales in 2014. Founded in 1908, in Flint, Michigan, GM employs "212,000 plus employees...that work in 396 facilities touching six continents, they speak more than 50 languages and touch 23 time zones." (GM, 2014) In 1908 GMs was originally founded as a holding company for Buick and later that same year came to acquire Oldsmobile. In 1909 GM acquired the Reliance Motor Truck Company, which was the first truck to conquer Piles Peak. In 1917, Chevrolet entered the mix with GM and produced their first car as a Chevrolet 490. In the 1920's and 1930's …show more content…
The company began reorganizing the management structure to help cost-cutting and improving vehicles. As with any change reductions in the workforce were also felt within the company. Massive layoffs were started and as such strikes began to spread throughout their plants. Because of the significant role that GM played in the United States there was a temporary idol in national economic observations, but quickly they regained market share, and it's stock because to rise once again. During the early 2000s GM s stock market dropped in the devistating "September 11, 2001 attacks, combined with historic pension underfunding, caused a severe pension and benefit fund crisis" at GM, along with other well-known American companies took a hit in the value of their pension funds as values plummeted. (GMC, 2013) Coupled with a weak American dollar and private healthcare put GM at a disadvantage to its …show more content…
This dynamic brand currently has a market with of over 120 countries around the world and have 11 brands which are: "Baojun, Buick, Cadillac, Chevrolet, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling." (General Motors, 2015) Their solid history of performance and endurance pushes them forward. With its values on diversity, mutual respect, innovation, responsibility, and understanding. With the significant development of innovative technologies to shape and lead the future of automobile industry. In December of 2013, GM came up with seven hybrid models in the United States. The company is improving a plug-in hybrid electric vehicle technology and extends to the range of electric vehicles, like the Chevrolet Volt, Opel Ampera, and Cadillac ELR. Their commitment to reducing waste and pollution by controlling recycling at every stage of car or truck