I chose Google as my organization of choice. There were many risk exposures that could hinder the sole purpose of Google's aim. Further, one of the risk exposures was security concerns, privacy issues, data breaches, and violation of personal and confidential information. This is a very serious risk exposure especially when it comes to an entity such as Google. Security and privacy issues along with data breaches and violation of information is always an issue with Internet usage. Therefore, with security and privacy concerns, one key way to mitigate this risk would be to implement authentication and proofing methods. Therefore, I would utilize ensuring that username and password are strong for all aspects utilized in Google. Google …show more content…
Primarily, Google is venturing into a variety of different areas which can impact users and how they accomplish tasks. Google is staying ahead of its competitors by incorporating aspects such as books. One of its newest aspects is Google Flights which allow allows users to search and book airline flights through Google (Grimmelmann, 2013). In essence, Google is venturing into many varying aspects that impact and are utilized by users daily. All the more, they are finding new avenues that users need and placing it within its overall structure of the organization. So if users need books they can be read online. More so, if they need flight arrangements, they can be made. In addition, if users need information on a certain topic it can be obtained through a search, and if they want entertainment, Google has acquired one of the biggest entities utilized by many users, YouTube, to watch,upload, and stream …show more content…
This can be a major concern for Google because generally this is where they generate their revenue. Hence, if advertising starts to decline then Google will see the results of their revenue begin to fall. Essentially, this is how Google generates the majority of their income. Therefore, they have to be proactive in ensuring that advertising remains a constant and profitable portion of their organization. Therefore, Google need to find innovative ideas that help generate better sources for advertising to help increase their profits and maintain their ability to generate profits. Nowadays, mobile advertising is taking over. Google needs to find ways to implement this aspect instead of focusing and relying on desktop search