Got Milk Rhetorical Analysis

Milk is refreshing, muscle building, and nutritious. “Got milk?” uses this advertisement to get this point across. It consists of Taylor Swift, whose portrait is in the center of the ad, flirtingly leaning on her dark red guitar lined with a light tan rim. Her smooth pale face is slightly tilted to the right as she is seductively gazing into the camera with her starry brown eyes. She has a gentle, small, pearly white smile, which is adorned with the white stain of milk. She is wearing large hoop earrings, one of which is covered by her slight hand, leaning on her graceful neck, and a silk bracelet. Both are jewel studded and colored light brown to compliment her blondish tan spaghetti strap dress that matches her flowing slightly curly golden

First, it uses Pathos, which is an emotional appeal to the audience, when it states that drinking milk will give you results. These results are portrayed as helping you transform into leaner, thus attractive, build more muscle, thus stronger, and be more decisive, thus more successful. Second, it uses Logos, which is the reasoning part of the argument, when it states that if you eat right, exercise, and drink three glasses of milk a day instead of sugary drinks, then you will be lean and build muscle. The ad makes this reasoning more persuasive, by stating that studies have shown this to tend to be true for teens that do it. The phrase “tend to” helps to make this statement more logical by eliminating the absolute and permitting their statement to not be true in some instances. Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like

The first of these is Non Sequitur, the fallacy of drawing a conclusion that does not follow from the evidence. This happens when the ad concludes that the teens in the studies tended to be leaner only because they drank milk instead of sugary drinks. The second one is the Post-Hoc Fallacy, this assumes that because one event precedes another event, it is the cause of that event. This is evident when the ad states that after teens began to drink milk instead of sugary drinks, they began to be lean. Hence, drinking more milk makes you