Information technology enablers are the bedrock of our competitive advantage. IT enablers are essential for sales growth, profit preservation, productivity enhancement, convenience maximization, and communication improvement. These enablers are strategically implemented into facets of a business that require improvement. We will deploy four main IT enablers: web site establishment, order management software, inventory management integration, and Wi-Fi accessibility. Integrating these into the coffee shop will further improve our broad market, low cost strategy.
The first IT enabler will consist of establishing a website. The website will provide a central hub, informing customers of the current products, deals, and trends within Grand River Coffee. An efficient website will allow our management to easily catalogue what we have to offer as a business. The purpose of Grand River Coffee will be visibly communicated through the mission statement on the website and customers will have the ability to create an account for
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To solve a common problem of customers using Wi-Fi repeatedly without making a purchase, we will provide access to the internet after an authentic account has been created on our website. Enabling Wi-Fi accessibility at Grand River Coffee allows us to control the network connection. We can fix our website as the homepage, allowing us to amass customer data and target ads directly to devices. With this in mind, we can provide awareness of add-ons, specials, discounts, and additional services that may be offered in the future. Providing internet access is a service that customers have come to expect. Implementing this service into our business strategy will differentiate our shops from competitors. As described above, deploying these four IT enablers will benefit our business strategy by modernizing major capacities of