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Graphic Design: Paradise Screen Printing And Competitive Industry

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Introduction In the last 10 years, digital technology has advanced exponentially, and graphic designing has become a very interesting and competitive industry. “Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content.” (Cezzar 2017) Conquest Graphics is a small graphic designing company located at 5675 Highway 90 Milton, Florida. Since 2006 they have been serving Milton and surrounding areas. We assume that the staff consists of five dedicated employees. Conquest Graphics print signs, banners, T-shirts, plaques, awards and much more. Its mission is to provide customized, creative and practical quality graphic designs and visual communication …show more content…

Paradise Screen Printing and Embroidery is located at 6707 Caroline St., Milton, Florida, and Promiseland Graphics is located at 6694 Trail Ln., Milton, Florida. Although Conquest Graphics has been around for about eleven years, it will face new companies that are proving the same services and products at competitive prices. Another challenge will be the purchasing of new equipment, hardware, software, and supplies to keep up with the latest technologies in order to remain competitive. In addition, Conquest Graphics will need to continue training their employees to enhance their skills. This paper discusses the current technology, training needs for employees, timelines, future technology needs, future assessment of the company and the evaluation of the opportunities and threats that Conquest Graphics should consider in order to remain competitive in the Milton and surrounding …show more content…

Since wireless connection does not confine an employee to their desk the router is a good networking tool that they use. Additionally, communication is vital to any company, so telephones maybe a basic but important and necessary for the voice communication tool. It is understandable that cell phones are used, but the idea of having a physical office number gives the customers the perception of a stable company. Also, communicating via emails is also a good tool not only for customers, but also the different businesses they purchase supplies from. All things considered the updating or replacing, and evaluation of the current equipment is a top priority for Conquest Graphics to enable them to continue with the goals or objectives of the

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