Implementation, Evaluation and Control GreaterThings FCC is appropriately structured to implement the marketing plan due to its single-employee one-tier structure. Ms. Treadaway has devised the following action plan to both launch and advertise the business and is responsible for the implementation of each activity. Action Plan 1. Research Target Market 2. Create Professional Website 3. Network Within Target Market 4. Advertise via Social Media Outlets 5. Begin Soliciting Clients via Content Mills 6. Provide High Quality Content 7. Develop Initial Customer Base 8. Receive High-Quality Rating from Customer Base 9. Advertise via Social Media 10. Solicit Additional Customers 11. Receive High-Quality Ratings 12. Continue to Provide Excellent …show more content…
Treadaway looks to begin GreaterThings Freelance Content Company in January of 2017. Her marketing plan includes advertising services via social media outlets such as Facebook, Twitter and a professional WordPress.com blog. The start-up cost is $100.00 for a yearly WordPress.com Premium blog plan. A business blog on a well-established platform is vital to her marketing plan. On the site, Ms. Treadaway will showcase her best work and provide contact information for clients. In order to solicit clients, Ms. Treadaway will perform the necessary market research and find web-based content seekers via content mills and other freelance writing websites. After gaining a initial clientele base, she will provide high quality content with complementary research, sourcing and proofreading. GreaterThings FCC’s goal is to gain five clients within seven months of opening and to double that amount within the first year. The current marketing plan and various management strategies have been reviewed and found to be sound and operational. It is Ms. Treadaway’s goal to provide high-quality, web-based content to those in need of articles for websites, online magazines and blogs. She looks forward to beginning the business and has high expectations for