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Greek Restaurant Marketing Strategy

823 Words4 Pages

1. Target market The target market for Greek restaurant are middle eastern people who are living in Connecticut and they try to eat the similar food they used to eat in their country, so they will not miss their food with us.
Positioning statement For middle eastern people who are living in Connecticut, the Greek restaurant provides a famous Mediterranean cuisine with a low price among all other competitors that they are selling at a high price because most of the chefs are non-Mediterranean.

2. Marketing mix: Product: The restaurant provides a Mediterranean food. Not only is food sales, but also there is a shelf to present other products (dressing and spices) to sell. Delivery and reservation are the most important services the restaurant …show more content…

This price is good for international students who do not have a lot of money, but they are looking for delicious food. The product is sold at affordable prices and suitable for everyone. The reservation service is free. The minimum order amount for free delivery is $25 within two miles.

Promotion: The Greek restaurant never uses the traditional advertising; it only focused on new media such as social media, mail campaign, and related websites specialist for restaurants like Yelp, TripAdvisor and food delivery apps.

Place: In Connecticut, there are many events and marketplaces, so we are planning to join them to serve and sell our product and food. Also, introduce our restaurant to become close to local people.

3. Main goal(s) The main goals of the website sell the food and products addition to delivery through order online. There is another goal of the website is analysis the user experience to improve our services and products.
4. Main and secondary conversions The main conversion from the website is purchases and the second conversion is clicking through the menu. …show more content…

The design of the site is not good. There is no balance between text and pictures actually; there are no pictures. The home page is containing the Contact information and menu. The menu is PDF file and splitting each list in different links one for breakfast and one for lunch and dinner.

7. Website Design (Content).

About us: There is a brief information about the restaurant, chefs, and atmosphere. Also, it discusses the food quality and the products we have and services. Also, there are some reviews from our customer.
Menu: The visitors can preview the restaurant menu so they can get the idea about what kind of food we have or products we sell with a full description of each item. Also, all items are linking with the online order service.
Reservations: Through this page, you can book a table and add any notes to your reservation.
Order online: We again preview the menu items so anyone can easy make the order online and we support online payment or pay in cash.
Our product: Offer the products that we sell with a description and photos.
Photo album: Showing the restaurant photos, food photos, and customers

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