Green Mountain Coffee Roasters Corporation was founded in year 1981 as a small café in Vermont. The Green Mountain Coffee Roasters Corporation combined its operations with Keurig in 2006. “GMCR and Keurig had to master various skills to acquire top position in the market. GMCR is operating in coffee maker business and specialty coffee sector; it obtains, manufactures and then sells various kinds of coffee, teas, cocoa and other form of beverages in K-cup portion packs and coffee in conventional packaging style” (Green Mountain Coffee Roasters Marketing).Green Mountain Coffee Roasters sell coffee machines under the Keurig brand and the little K-Cups that go in them. “In addition to aforementioned products, GMCR is providing wide selection of …show more content…
In the year of 2010 Green Mountain Coffee Roasters had some accounting irregularities become known to the public. The accounting irregularities cause the company to be under investigation by the Securities and Exchange Commission. In the year of 2009, the company working capital was 689,786, the current ratio was 6.5 million. In the year of 2010, the working capital was 257,214 and the current ratio was 2 million. In the year of 2011, the working capital was 660,153 and the current ratio was 2.4 million. From 2009 to 2011 the working capital decreased according to the information contained in the consolidated balance sheets for the Green Mountain Coffee Roasters Corporation. From 2009 to 2011 the current ratio decreased as well, according to the consolidated balance sheets. The Green Mountain Coffee Roasters Corporation was able to meet the goals and expectations in the younger years of the company’s production. After the company went public with the investigation they were under by the Securities and Exchange Commission, other companies in the same industry definitely had the upper hand. Before the investigation was known to the public, the Green Mountain Coffee Roasters financial results were in better standing compared to most of the other companies in the same industry. Since the company had false results in their financial statements, the liquidity and