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Greenfield Opportunities In The Cannabis Industry

1197 Words5 Pages

Greenfield opportunities in the cannabis industry relate to financial services for cannabis focused businesses, cannabis-centric lounges, clubs and hotels as well as the development of new cannabis derived medicinal products.
Greenfield opportunities in the cannabis industry also relate to cannabis focused hobby groups, cannabis delivery services and cannabis infused alcohol and food products.
A significant greenfield opportunity in the cannabis industry is the establishment of consultancies to help establish, develop and market cannabis related businesses.
Overview

There are a multitude of greenfield opportunities in the cannabis industry including marijuana delivery services, cannabis friendly hotels, financial services for cannabis businesses, …show more content…

The legal market for marijuana and associated products is considered to be worth around $4 billion. The following is an overview of multiple greenfield opportunities within or related to the cannabis industry. The reasons for the unexploited nature of these opportunities are discrepancies in federal and state regulations, changing political views and the general newness of the market. Information concerning each of these greenfield opportunities was identified using recent and reputable sources.
FINANCIAL SERVICES
Currently, due to complex legislation many banks and finance providers have been reticent to work with companies associated with cannabis. However, with the opening up of the cannabis industry there is considered to be a large amount of greenfield opportunities in banks and financial service providers working with cannabis companies.

Cannabis companies have to date been mostly cash based meaning they are limited in the payroll insurance and 401k investments they can provide to their employees. Therefore, with the legalization of cannabis in many states there is significant potential for the development of financial and account services directed towards businesses which deal with …show more content…

Furthermore, the delivery drivers associated with such businesses are not employed by the cannabis related delivery companies, they are employed by the dispensaries who are then contracted to the delivery company.

The limitations of such greenfield opportunities are the technological expertise required to design, develop and maintain apps.
ALCOHOL PRODUCTS
There are multiple greenfield opportunities available in cannabis infused alcohol products. Both beer producer Lagunitas and wine producer Rebel Coast Winery are investigating the opportunities around this cannabis-alcohol opportunity. Alcohol infused with cannabis is considered to potentially hold the same benefits as medical marijuana in pain relief and relaxation.
FOOD PRODUCTS
There is considered to be a large greenfield opportunity in developing marijuana-based food products. Reports suggest that, similar to medical marijuana, food products infused with cannabis can help with relaxation and pain relief. Potential producers believe that there are multiple greenfield opportunities in cannabis infused food products. Firstly, there are many business opportunities in developing and selling such a product, but secondly creating such products may reduce the taboos surrounding cannabis.
LOUNGES AND

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