The strength and weakness are internal factors for Grey Goose. Grey Goose has many strengths that made the company well known. First, their marketing and promotion is thriving around the world to gain recognition from the consumers. While the company is working on marketing and promotion, they also have high productivity in their industrial processes. The industrial processes are procedures that are involve chemical, physical, electrical, or mechanical steps that is carries out in manufacturing. Once the products are finalize, they are ship to the retailers for consumers to continue buying the brand because they are loyal customers. The weakness for the internal organization that needs to improve is their website that the organization can