- Company Background Groupon, founded in 2008 by CEO Andrew Mason, is the market leader in the daily deal industry. The company has shown impressive growth since 2009, now with approximately 150 million subscribers worldwide and 1.6 billion dollars of revenue in 2011. But the industry itself is still very new, with investors waiting for Groupon to demonstrate bottom line profitability. Groupon is a website featuring daily coupon deals, with the goal of providing merchants a better incoming to consumers, and vice versa. These deals are generally aimed by the location and personal preference of the user, giving consumers access to coupons and suggesting new goods and services they may be interested in. Discounts often hover around 40-60% off of the retail price. Deals may be for food and drink, health and beauty products, services, events, and retail. Groupon operates both by emailing subscribers and by offering deals on their website and mobile application. CEO …show more content…
► by looking at the list of top management of Groupon will find they have expertise was considered necessary to regain investor confidence. ► management’s aggressive marketing has been the Groupon’s business strategy since the company founding. ►Groupon began targeting online social networks as another possible distribution channel. Daily deals were published through various social networks, while website and mobile application interfaces also allowed consumers to push notifications of deals to their personal social network. ►Resources for Innovation Because Groupon has established a large customer base, sizeable network of merchants, and large number of markets around the world, they have opened doors for the testing and implementation of innovative approaches to the daily deal game. ► entered into agreements with companies to expand its international