In 1986 Barnes and Nobles reduced its competition by expanding its chain when it acquired B. Dalton Booksellers, Doubleday Book Shops, and the rights to Scribner’s bookstore tradename name from Macmillan. During their period, they introduced lounges and in-house cafes. They also expanded their selections to appeal to broader tastes and provide a one-stop book shopping experience, and to evolve its superstore strategy further; they purchased BookStop, a company operating discount book superstores in Texas, in 1989. In the 1990s, they grew their growth strategy by refining the superstore concept and introduced the modern generation of superstores. To ensure they would be considered a destination retailer they made sure their stores where a place