Gymboree Target Audience

Gymboree is a successful business that was founded in 1976. The Gymboree Corporation is a specialty retailer operating stores selling high-quality apparel and accessories for children under the Gymboree, Gymboree Outlet, Janie and Jack, and Crazy 8 brands, as well as play programs for children under the Gymboree Play and Music brand (Gymboree, 2015). In today’s ever changing business world, it is crucial that every business has extensive knowledge of their product and their customers. Gymboree knows their target market and continually reaches that target market with marketing strategies and new ideas. They are competitive in every aspect. Gymboree has been flexible over the years and they have been able to make changes without affecting their

First, they target new parents with a wide variety of clothing for newborns up to 24 months. Second, they target parents of toddlers and children with clothing that goes up to size 10. Gymboree also offers:
• Over 630 Gymboree retail stores in the United States and Canada
• 156 Gymboree Outlets launched in the United States
• 130 Janie and Jack shops in the United

Companies have changed the way they make a profit and Gymboree has kept up with these technological advances. They have created a unique website that their customers can use and order their product. They can ship almost anywhere in the world, which aided in increasing their profits and name recognition. Finally, the Internet has opened new channels of distribution and increased customer satisfaction. Gymboree also expanded their market by starting play programs for children. They established the Gymboree Play and Music brand. Today there are over 550 locations in 30 countries, making us the global leader in early childhood development programs (Gymboree Play and Music, 2015). Gymboree was able to create the program because they had a flexible business model. Gymboree already had the solid reputation for their children’s clothing line and were able to expand with the play and music brand capturing new and existing customers. The play and music brand allowed them to increase their profits and offer their customers a service that no other clothing company offers. Their program is tailored around parent involvement in play time which is beneficial in early childhood development. This offers a value to the customer, therefore increasing profit and giving them a competitive