Handbook Review Essay

1533 Words7 Pages

GrubHub Review GrubHub was founded in 2004 and spent more than a decade building its position to claim the throne of the leading online and mobile food ordering website. The company serves more than 900 cities in the United States and London, England for people who want to order deliveries or carryout orders from their favorite restaurants. Hungry consumers can search the company's database of restaurants to find restaurants by cuisine and city. The company merged with Seamless, a similar company, in 2013. Seamless was originally founded in 1999. Together, the combined companies serve more than 35,000 restaurants. GrubHub has also absorbed MenuPages and Allmenus along the way in its march to lead the industry. The company maintains regional offices in Chicago, New York and London. History and Profile of GrubHub You could get dizzy following GrubHub and Seamless on their journeys. Seamless acquired MenuPages in 2011, and GrubHub grabbed Allmenus at about the same time. GrubHub has since gobbled Seamless, Restaurants on the Run and DiningIn. Originally founded in 2004 by Matt Maloney and Mike Evans who had backgrounds in Web development, GrubHub offered restaurants marketing services and forwarded delivery and carryout orders, but the partner restaurants actually have to make their own deliveries. Although GrubHub didn't publicize its cut for …show more content…

More restaurants are developing mobile ordering abilities in-house, and it's hard to believe that these restaurants will continue paying a huge commission to get carryout or delivery orders that the restaurants could easily process themselves. GrubHub is currently addressing this concern by eliminating the middlemen and testing the option of actually delivering the orders to consumers for restaurants in San Francisco, Los Angeles and

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