In the video “Happiness, and Spaghetti Sauce” Malcolm Gladwell discussed contributions of Dr. Howard Moskowitz, a psychophysicist, and the meaning behind it. Malcolm Gladwell is an author and all of his four books have been appeared in the New York Times bestselling books. I have read all four of his books and my personal favorite one is “Blink.” One interesting point that Gladwell mentioned was the idea of how an individual does not realize what their tongue wishes for until they taste it. And because of Markowitz’s experiments, people now could eat what they love. Markowitz’s innovations made food industries realize that each consumer has a different desire in taste and in result, they need to increase their product’s choices. For instance,