Who are our rivals? Harley’s top rivals include: Honda, Kawasaki, Yamaha, Suzuki, KTM, Triumph, Victory, Ducati, and BMW (HARLEY-DAVIDSON, INC. INVESTOR, 2017). There are also similar methods to transportation on the market such as mopeds or electrical bikes that are in competition with Harley as well. Other methods of transportation include automotive, trucks, and heavy equipment. What is the number of competitors? The number of competitor in the motorcycle manufacturing is high, because it includes various United States brands as well as foreign companies such as Aprilia, Kawasaki, and KTM. The high number of competitors in this market decreases the power of rivals. With the amount of motorcycles in production, the suppliers will force …show more content…
The exit barriers are high for Harley, as well as the motorcycle companies. The combination between the Harley’s substantial amount of employees, its extensive supply chain, customer loyalty, and investors, the exit barriers would be extensive. The company would have to liquidate all of its assets, which would become a long and strenuous process. Overall, the process of exiting barriers would increase the rivalry. What are the strategic stakes for our rivals? With Harley’s new electric motorcycle being announced, its rivals must find a way to compete their new product. In this technologically based world, an industry that is not willing to keep up will most likely fail to keep its customers. The competition to integrate the most efficient technology increases rivalry, because all companies want to be the best. Individuals in the market for motorcycles, will most likely look at several features of the motorcycle and compare it to others within the industry, before purchasing the product. Some individuals may look at the environmental standpoint, while others may look at the amount of horsepower or engine size. Therefore, the company must know their target market in order to adjust their motorcycles to please their customer