With annual revenue in the food truck industry of $1,200,000,000 and projected growth over the next five years of 12.4% growth . Also, average revenue generated per food truck is $290,556 with an average spending order of $12.40 . Health Nut Food truck has an outstanding outlook on projected sales in two different categories. First in a food truck market with a high revenue stream within the industry as well as room for the company to come in and rapidly gain market share. The second industry the prepared health food market which is expected to grow 4.9% through 2019 . According to the 2015 Supermarket Guru Grocers Association, “ 28% of shoppers want minimal processing, and 25% said they want a shorter list of ingredients.” Also according to IFIC’s Annual Food and Health Survey its reported that 36% of shoppers said they worry about chemicals in their foods and that foods labeled with a healthy attribute experienced a sales increase of 13% in the last year . Health nut has taken advantage of this by labeling their truck with all sorts of health benefits and the types of food they provide. Health Nut Food Truck has an advantage …show more content…
With 50% of people in the U.S. saying their diet could be healthier .This leaves 95,000 workers as possible sales targets giving Health nut a conservative market share of .05% which is 4,750 loyal customers. With the current compacity of the food truck, it should be able to serve 150 people per day at a cost of $12.40 per meal due to the use of premium raw materials; this is why Health Nut can charge a higher price point. This should lead to sales on average of $1,860 a day. During a standard five day work week excluding holidays, Health nut should average about $9,300 a week, $37,200 a month, and $446,400 a year; which puts Health Nut Food truck above average in food truck sales in the