Hedda Hopper's Hollywood Analysis

156 Words1 Pages
In 1938, Hedda Hopper was an unsuccessful actress when her film gossip column was picked up by the Los Angeles Times. Despite the poor social climate during the 1930s from The Great Depression, journalism still surged. Radio journalism found dominance, photojournalism was on the rise, and newspapers thrived on columnists. Celebrity gossip maintained interest from the public, possibly acting as an escape to the difficulties of the time. “Hedda Hopper’s Hollywood” quickly found success, as the column was syndicated in 85 metropolitan newspapers, 3000 small town dailies, 2000 weeklies and garnered an estimated daily readership of 35 million readers by the mid-1950s (Frost 74). Hopper found a conservative voice through her column, expressing the