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Henry Jenkins 'Convergence Culture'

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Henry Jenkins, the author of “Convergence Culture,” claims that “when people take media in their own hands, the results can be wonderfully creative; they can also be bad news for all involved” (17). This claim can be validated with the use of social media networks such as Facebook, Instagram, Snapchat, and Twitter. Since I only have a Facebook account I will use my findings to support Jenkins claim. During my observation, I realized that businesses love social media. Those that get it, find ways to connect with consumers in unusual ways because they see social media as simply a free marketing tool. More in importantly, “the American media environment is now being shaped by two seemingly contradictory trends: on the one hand, new media technologies
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