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High Expectations Of Women In Television And Moving Picture Advertising

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Welcome back to Ten Eyewitness news, we are here with Alice Quick reporting on the recent trend on social media, regarding women in television and moving picture advertising. Women are chosen as certain roles in movies or reality TV are, majority of the time, depicted by their size. Larger or more robust women usually are offered roles involving full filing being a comedian and laugh of the show. Examples would be Rebel Wilson who played the character Fat Amy in Picture Perfect or Mellissa McCarthy who played Diana in Identity Thief. The audience don’t take their character or role seriously because of their size and chosen role to play. Thus resulting us to further investigate on why society has the high expectations that have been set by advertising thin beautiful women with no imperfections in …show more content…

This will all tie into the psychological impact that this would have on the audience. Back in the day when society had no smart phones or social media wasn’t invented, expectations such as the ones set now, never existed. Women never felt the pressure to be a size 2 or have the perfect body figure that now has become a major thing in the 20thcentury. Women are plastered all over social media, magazines and commercial TV promoted in flirtatious clothing, they play roles that don’t have real scenarios in reality and overall mainly have the characteristics of a very petite women that only have flawless features. Over the recent production of Facebook in 2004 and Instagram in 2010 women and teenage girls have gained a mind concept that it is acceptable to post photos in flirtatious clothing, revealing their body because of the influence that women in magazines and

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Due to media advertisements, women have felt the pressure to look good more than ever. In the book Where the Girls are, the author Susan Douglas expresses what women sometimes feel when they are exposed to media advertisements. "Special K ads make most of us hide our thighs in shame. On the one hand, on the other hand, that’s not just me, that’s what it means to be a woman in America" (Douglas 1995). Women struggle every day with these societal pressures that the media has created and sadly it is only getting worst.

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These advertisements lower women’s status as the women portrayed in the photographs set merely unattainable standards that only assist in women’s inferiority. Advertisers should not seek to make women feel bad about their appearance as everyone comes in all different shapes and sizes and not all perfect thin and tall models. Women having a negative self-image of themselves is an ongoing issue, because the media unfavorably portrays them as they do not meet their standard of what the ideal body type of a woman should look like. Solving this issue would incredibly increase women’s confidence in themselves and their bodies, diminish eating disorders, and shrink the dieting industry that so drastically affects the health of

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Moreover, Body Image, Media and Eating Disorders states that 30% of children are dissatisfied with their body image due to being overweight and 15% are dealing with obesity (Derene & Beresin, 2006). This demonstrates that the number of children watching television and the number of overweight, obese children are involving their selves more into the media rather than more crucial events. Correspondingly, the average model is 23% thinner compared to 25 years ago (Ravelli & Webber, 2012). Today’s media has an impacting effect on how women should appeal themselves to others in society. This guides them to behave a certain way and not truly be themselves.

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Whether it’s magazine covers, instagram, twitter, on television or just on the world wide web in general, everywhere we look we see stunning models. Models that are incredibly thin and can look good in anything. Our society is obsessed with how perfect they look, yet at the end of the day women everywhere looks in the mirror and doesn’t see the body of the girl she sees on social media. Even though women come in all shapes and sizes in nature, the expectation to have a skinny, perfect body just seems to be the expectation for our society nowadays. Society puts too much pressure on females to have the perfect body.

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