Hip-hop music has influenced our culture in many ways but particularly in how we choose to dress. For years, youth copied the styles of their favorite celebrities to follow what society deemed as “cool” during that era. From the tracksuits, leather bomber jackets, to the over-sized pants and big flannel shirts, and the 2000s style which has and still is changing constantly from baggy pants and XL t-shirt, to skinny jeans, polo shirts, and snapbacks. However popular name brands like Jordan, Adidas, Nike, Ralph Lauren have flourished from the influence that celebrities have spread unto society throughout the years. Celebrities themselves have recognized the impact he/she has had on the hip- hop community itself, deciding to create brand names of their own like Damon Dash and Jay-Z’s Rocawear, Pharrell Williams’ Billionire Boys club and Ice cream, and Beyoncé’s House of Deréon. Each celebrity, with there millions of fans, influences them to purchase their merchandise. Hip-hop artists create fashion trends by wearing certain brands in their music videos or stating a certain brand name during their song, which a large amount of people follow.