History Of False Advertising

Magazine advertising began in June 1826 when a French newspaper was the first ever to put paid advertisement on Its pages. At the beginning of the 19th-century ads in magazines weren’t as much as popular as now because paid advertisements back then had a special tax. But shortly the invention of the rotary press, the number of magazines who increased their pages with advertisements encouraging the buyer of their product are so many. At that time, magazines just became available to the middle-class people, not just the rich ones. Therefore, magazines sales increased so much and a lot of copies are made. That marked the beginning of magazines developments as its becoming one of the leading media in the world all because they started putting ads

Today you can see advertising pretty much everywhere billboards, television, movies, magazines and most of them are targeting young girls because they know how influenced they’re and they take the advantage of it. False advertising or deceptive advertising is the use of false or misleading statements in an advertisement. False advertising is illegal in most countries. However, advertisers still find ways to deceive consumers in ways that are legal, or technically illegal. In a magazine, you would see an edited version of that woman airbrushed, heavy photoshopping in order to sell the product by misleading the young girls making them believe that they need it in order to feel or to be beautiful and advertisers believe that thin models sell products. For almost a century, advertisers have appealed to and or contributed to women's insecurities in hopes of being able to sell them the product. An example of this is in 2009, an Olay ad for its ‘Definity Eye Cream’ showed a former model who was 62 years old, looking wrinkle-free and a whole lot younger than her age after using this Olay beauty product. Turns out the ads were retouched. Digitally altered spots were made in the ad, creating not only a bad misrepresentation of Olay products, but the ad's potentially gave a negative impact on people's body images(Sweney).

Today plastic surgery is being embraced by the millions and highly looked upon. Advertisements and media incorporated young, beautiful women to sell the product with fake and flawless women in advertisements, an ideal body is created by the minds of viewers. This causes viewers to do as much as possible involving plastic surgery, to look like the models. For Instance, in 2015 more than 13.5 million women went under the knife by surgeons certified by the American Board of Plastic Surgery, says the American Society of Plastic Surgeons statistics. The five most popular invasive surgical procedures for women in 2015 were liposuction, breast augmentation, tummy tucks, eyelid surgery and breast lift (ASPS statistics). Also, cosmetic procedures have increased by 39% over the past five years (from 2011) with surgical procedures up 17% and nonsurgical procedures up 44%(ASPS statistics). It shows that young women are willing to put themselves in danger because they feel the need to meet society's expectations of beauty. When going into cosmetic surgery, there is a risk of death or side effects that people are aware of, but still undergo the procedure. All because we live in a world where first impressions are made by how we look and thanks to magazines advertisements they set the “ideal” look for us and we all try to reach that look no matter how it