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Hofstede's Dimensions Of Globalization Analysis

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In the late 1980s, globalization theory started to emerge as the new forms of capitalist hegemony appeared (Savage, Bagnall and Longhurst, 2004). Globalization is a process of encouraging closer political, economic, social interaction and break down or reducing the trade barriers between countries (Mittelman, 2000). It can be divided into two main categories: globalization of markets and globalization or production. Globalization of markets is a process of the worldwide market integration and has created a global market place (due to countries are reducing trade barriers). For example, in this 21st century, products that we consume or access are no longer from just one person, company or place but globally as the presence of the global market …show more content…

For example, consumers are becoming more similar in terms of lifestyles, income, aspirations and education. In order to clarify my statement, I would like to apply Hofstede’s dimensions of national culture. Masculinity and femininity is one of the Hofstede’s dimensions. The dominant values of masculine culture are achievement and success while dominant values in feminine cultures are caring for quality of life and others. The country that possesses the most masculine culture is Japan, which scores 95 (Geert and Mariake de, 2002). The presence of market driver caused nations to trade internationally in the global marketplace. Different countries possess with different type of working place, masculinity and femininity. For example, Japan is a country that possesses the most masculine culture while Iceland is the most feminist country. Market driver has provided a stage for nations to conduct international trade. Meanwhile, nations are able to converge their cultures with other countries (for example, working attitude) as they have to learn and adapt to the culture of other countries in order to conduct international trade

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