When considering how editing is standardized within Hollywood, Critics Theodor Adorno and Max Horkheimer suggest that Hollywood also formulated the use of time shown in each Hollywood screenplay as it has three acts: setup, confrontation and resolution and the use of tools such as digression, coincidence and deadlines helps make the movie go along . As Bordwell points out: “Hollywood cinema refuses the radical play with chronology; classic Hollywood film normally shows events 1-2-3.” This use of continuity editing was to exaggerate and stretch real time yet also to appear realistic. Classical decoupage was used as to exaggerate a gesture so the rhythm of the film was more subtle effect named “invisible decoupage”. Although Welles broke …show more content…
As Maltby comments: “And established star is a “body of expectations; these bodies function as a very effective economic device within Hollywood.” By the studios “owning” the star by contracting them, Richard Dyer suggests that they are “the raw material to be transformed into a product, sold into the market for a profit” , such as MGM buying Clark Gable his dentures for ‘Gone with the Wind’. Having a star was essential to getting backing for your film as it displays to the exhibitors that it would be a certain genre of film. James Donald notes how stars had “insurance” on their box office success and how they “embody the distributor’s promise on an audience guaranteed by the familiar presence of the star.” The celebrity aspect is still very present in Hollywood today, as audiences are enticed into the cinema to be in the presence of a more idealized image and therefore bring more money to the system. Thus established stars’ cinematic reliability was based on their on screen persona and their off screen social life, much like the Hollywood of today . Their off screen persona intoxicated the media as promotion for their cinematic releases, like today also, but back then it allowed more interaction between their on and off screen person. Marilyn Monroe’s uplifting skirt scene promoting ‘The Seven Year Itch’ (1955) was edited down in the actual movie, yet the famous image still portrays the actress’ off screen persona. As Marilyn experienced, the system of this time very much based it’s stars success on typecasting; but also off casting allowing the studios to advertise their star-studded films “as you’ve never seen them before” ; such stars such as Clark Gable, Marlon Brando would often play an extension of themselves exaggerated for the screen. One of the positive effects found by typecasting Hollywood stars was the audience’s